Point 1: I believe the market regulates itself. Being a company friendly it’s a good standpoint and below you may find my point of view and my suggestion.
Blockchain domains are not a breaking news on the blockchain, therefore company Ethereum’s friendly are already aware of this. If the scope is to involve companies not already aware about it yet you can consider a couple of articles / interviews on Bloomberg: none can can complain to not be informed.
I help companies in retrieving blockchain domains won in auctions by someone else who doesn’t have any entitlement to the company or the brand and the majority of them were not informed about auctions in May 2017.
30 days auction? In terms of hype I believe that the actual timing (3+2) or longer timeframe like 7+5 combined with a scheduled calendar can be the right recipe.
Point2: I strongly agree with the Paolo Rebuffo’s point of view (ref. Announcing the ENS 3-6 Character Auction) I suggest to take into consideration this point of view.
The suggestion of Vitalik Buterin about the fees make sense. Regarding that suggestion, the right question is what is the value of the domain?
Please be informed that a project about that was already developed and deployed.
@nickjohnson @vbuterin2 if you’re interested in going deeper into that project I can put you in touch with the team that developed that project.