many people that know about ENS or have an ens domain themselves aren’t aware it is cross chain compatible. it’s possible even most people dont know you can insert your btc/doge/matic addresses into ens and receive payments just the same as eth.
coinbase even went with a different extension (.id) because their users didnt know .eth wasn’t limited to just ethereum. and rather than educate their users they went with another alternative that doesn’t appear to be chain specific.
it seems it would be a very simple matter to create educational content by reaching out and hiring someone from the community like @MattGarciaEth, @sadaf_eth, or @Nyteowl_YT to create a short video on specific features ens has and promoting that content through the ens.dao twitter account.
or is your model strictly no outreach, and you leave it up to the community to create and promote educational content, and maybe you’ll reward some of them someday retroactively?