I understand that it’s important to everyone to want to have their names on their merchandise.
Look at it from the perspective of the person printing the shirts.
Each custom name requires a unique custom silk screen for printing. That means the producer has to:
Receive the order > check inventory for size, product etc. > Design and print a template according to the request > cut the template > (one per color / layer ) > print the ink on the product, let it dry individually, print a specific shipping label for that particular print, double check it, package it, then ship it. That is for one shirt order.
There are 1.3 million + names registered. 400K+ unique wallets ( if i remember correctly ) say 10% of wallets want their name printed. that is ~40,000 custom prints. 40,000 … 200K+ twitter followers.
the engagement has not been tested before. we have no Idea how many people will actually order a shirt.
if a person could do the entire process for one shirt every 5 minutes for 40k shirts-- that would take 6 months of round the clock non stop work.
Also, I have secured @ensmerch handle on twitter.
Any marketing, social media is all priced in with the ROI with selling over 500 shirts. That is my goal and very feasible IMO. PreSale will last about a week then full merch store comes with nice jackets, nice collared shirts etc.