According to Visualization of Money Flows between DAO Wallets — “The Registrar controller has an incoming flux of roughly 30 thousand dollars per day, which amounts to almost a million dollars per month!”
Questioning ENS salience seems… questionable?
Framing ENS as merely a speculative tool misses the bigger picture. Yes, there is a speculative aspect to every protocol and its GTM is dictated in large part due to it. However, as with recent announcement of legacy institutions like J.P. Morgan now embracing decentralized identity tools like ENS, the greater developer ecosystem recognizes ENS’ resilience as an elegant decentralized identity management system. Instead of marketing direct to retail consumers, ENS should continue to focus on an industry and institutional approach.
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ENS should leverage its budding developer ecosystem and continue seeding grants to promising projects like onthis.xyz and fluid key in collaboration with the DAO. We should make ENS as attractive as possible for high level developers so that they can integrate ENS in a myriad of apps, which will eventually trickle down to the retail markets. ENS is not a memecoin, it is an essential utility that will help scale decentralized applications to the broader population. This will be done over a period of years, not months.
Existing initiatives like the on-chain source parameter for example, will incentivize builders to integrate ENS as it will share revenue generated from registrations fees with high impact builders.