We’re considering a means to reserve short names for existing ecosystem projects, so they don’t have to compete for ownership of their own names. The below is a proposed, hopefully lightweight, process, for doing this. Our goal is to avoid a massive amount of administrative overhead; as a result, it relies heavily on the existing DNS system for determining who should own a name.
Anyone may apply to reserve a short (3-6 character) name ahead of the auction process.
Applications must reference an existing domain name, and specify the name they wish to claim. The domain must have been registered prior to January 1, 2019.
The name being claimed must be in use as a brand name - eg, as the primary way of identifying a company or product. Personal registrations will not be accepted.
The name being claimed must be either:
- An exact match with the existing domain (foo.com -> foo.eth).
- A prefix of the existing domain, where the suffix is a noun used to disambiguate the name (ujomusic.com -> ujo.eth).
- A suffix of the existing domain, where the prefix is a noun used to disambiguate the name (wearekickback.com -> kickback.eth).
- The concatenation of the domain and TLD (bit.fish -> bitfish.eth).
- The name with the suffix ‘eth’ removed, for names ending in eth (asseth.fr -> ass.eth).
Once the application is submitted, the owner of the domain must create a TXT record on a specific subdomain with a predetermined value to demonstrate their ownership of the name, to validate the claim.
If multiple valid claims are received for the same name, the owner of the oldest existing domain name will be awarded the name.