below you may find some suggestions and or proposal.
Let’s start with a couple of statements: the perfect solution doesn’t exist, so we should try to get the reasonable one. This solution should be (possibly) driven by facts and numbers.
The DNS reservation process it’s a good idea, but the implementation should be focused in order to:
minimize the potential legal impact
to ensure to the real owner of the brand a priority in the registration process.
Let’s do a rough example: www.apple.com was registered by apple in 1987. If I own the domain www.apple.XXX since Jan 1986 according to the actual process I’m legitimate to registrate apple.eth much more than the real apple.
The process of DNS reservation works, in my opinion could be implemented in a more robuste way.
First of all the field should be defined, I’m assuming we’re talking about names where behind there is a brand.
Define a list of top (500? 1000?) brands or companies (we can a have two different list with a lots of common names). Ex. Ferrari is one of the most valuable brand but the company is not in the first top 1000 in terms of capitalization.
Based on the list, performe a check about who owns the .com domain. Reasonably it will be the right company but an evidence needed.
Once that there is an evidence between company and .com domains it can be taken the decision about which DNS allows the reservation process.
Contact each single company of the list explaining the process and let them a reasonable number of days to apply (60?). In the letter it should be written clearly that if they do not apply they will lose the priority in the reservation (for free) and the name will be in auction.
The above steps are just an example about how the process can be more robuste.
The same process can be managed the other way round: it will be more efficient in terms of time but reasonably not in term of costs.
The process shall works as follows:
Step 1) to get an .eth 3-6 digits the applicant shall follow the DNS process giving the evidence of the ownership of .com name
Step 2) if the applicant owns the .com name he reserve the .eth name
Step 3) if the applicant doesn’t own the .com name the company that owns the .com name shall be contacted giving them the priority
Step 4) If the company that owns the .com name doesn’t apply for the registration an auction will start
As mentioned to @chris-remus some post ago in this chat, we help companies in recovering their ens domains. We’re focused mainly on big companies even if from time to time we have some small ones and some private people.
Our perception - in terms of numbers - is that actually companies are not focused on blockchain and less more on ens with some valuable exception.
The general mood is "let’s wait and see what will happens”. If Ethereum (and therefore ens) will be the winning blockchain we’ll take care about all the aspects at that time (in case).
Overall the majority of the company we met are much more worried about facebook globalcoin
This is our contribution to the discussion on this topic.
If you wish to manage this project according to our suggestions, please feel free to do it. In case you’re interested in refine our proposal and deploy it with our help, please contact us in private.