Adidas focusing on Identity in 2023

Not sure where to post this or who to notify, if anyone but… to whom it may concern.

Adidas announced at NFT Paris that they’ll focus on ‘identity’ this year.

Quote: “We’ve told the community that one of the most important areas we’re trying to crack is Identity.”

Decentralized Identifiers such as ENS (which is much more than that at this point) are one of the key pieces of the Identity puzzle.

If only we had some big brands buying ENS names already to make a strong case for why we are the best option. :slight_smile:

Anyway, someone might be interested to look into this and dig deeper. I haven’t been following big brands that much.

Let me know if this is DAO appropriate topic of discussion as well.


good idea

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