@inplco I think this could either be done as a Metagov or Community thing.
I would imagine that the ENS DAO has some latitude considering we are a separate entity, but I would heavily advocate that we work with TNL to make sure it’s cohesive.
@taytems I would support an RFP for professional quality work to be done and present to TNL to edit/polish up. This might be a good opportunity to use our unique organizational structure to fill in the gaps. If we don’t address resource constraints, it may turn into a “too late” scenario?
Edit: You could define how you wanted to work presented, in Figma, InDesign, etc. There was a graphic artist with experience working for globally recognized brands (art Direction for YSL/Cartier) that reached out about this a few weeks ago.
TNL doesn’t currently have an in-house designer, we are however actively looking for one. Until then, design capacity at TNL is limited with core/crucial design work being delegated to me.
I could definitely get a basic set of guidelines that can then be iterated on by the DAO, but it would probably just be a placeholder until we get something more solid. I don’t however think we need to worry about rushing things here.
Are you talking about brand guidelines here, or re-developing the ENS DAO branding?
@taytems I think the brand guidelines being referred to is something written/published so that projects or people wanting to use ENS logos or media have some clear understanding of what they can and cannot or should not do with it.
The concern was projects using the ENS logos for things, and it confusing people that they were “officially” associated with ENS or the ENS DAO. I’ve also fielded questions in Discord about this. A person asked about making business cards for their web3 consulting business and using the ENS logo on that. I wasn’t quite sure how to answer. Clear guidelines would be super helpful.
what is legal?
what is enforceable?
what the DAO encourages & supports?
personally, i’d have no problem with a someone making a t-shirt for themselves and their frens. it gets a little murky if they run at scale with a profit motive*. ultimately, even if they do who or what entity would even bring action against them? (rhetorical)
*i’d hope and that fans would try to work with the DAO in a prosocial way.