While we are getting feedback on Rethinking the registration/renewal model for ENS, we also would like to have your thoughts on changing the default registration year on our ENS app from 1 year to 5 years (without any change on the actual price).
We also conducted small A/B testing where 10 % of traffic to either go to 0 year or 5 years.
The intention of this experiment was to see the impact on registration rate and renewal length. Though the initial result showed that 5 years have significantly higher conversion than 0 years (while less difference between the original 1 year and 5 years) the method was in lack of some metrics so we are considering to fix and redo the test.
NOTE
Even though it was stated in the Twitter poll, changing the default is to save gas cost by registering for a longer period, rather than preventing from accidentally forgetting to renew because the change will NOT solve the fact that people forget regardless of the renewal length.
Any notion of price increase/discount is out of scope for this thread (because it is already discussed in a different thread. Please continue the discussion there).
The default is the default. Users can still change their length as they wish.