So, playing devils advocate here. $4.5 million is quite a lot of cash. There is some visibility on what is being paid for in terms of historical work as well as future work but I am curious as to why there is not complete transparency?
Who does TrueNames employ, and how much do they get paid? I appreciate that people might not want their salaries being posted publicly but 5 devs on $500k is vastly different to 25 devs on $100k. Who the devs are also makes a huge difference - same as in a traditional organisation, you’d happily pay money for top talent.
Marketing. The ENS code is really good (I’ve spent a LOT of time reading and tinkering), but I’m unclear of the development direction going forward. Subdomains (that everyone seems to be going mad for) are cool, but not (imo) game changing. The ‘web2’ domain name system is conceptually fairly simple (although under the hood horrendously complex). I am curious as to why marketing isn’t being pushed more at this point?
Not in a team-Twitter ‘shill my bags’ kind of way, but rather in a ‘get more people using ENS to see if there is actually demand for it, and what its actually being used for kind of way’. I think ENS is great, and own quite a few. My friends and family think it’s stupid. Its new technology. In 5 years they may (I hope) look back and think ‘huh, I was wrong’ but that requires them to find out about it from someone that isn’t me.
There seems to be a distinct lack of marketing or desire to market from True Names and I am curious if it is for similar reasons to those that I encounter in my own dev work… namely, that I am a developer I love tinkering/building/learning and have no clue how to market a product. If so, surely more of a ‘plan’ needs to be thought through before just building features that arguably no-one wants?