This tweet provided a method for contract to claim its primary ENS name.
Is there a primary ENS name of a contract can be displayed on etherscan?
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Contracts with Primary names set aren’t shown on Etherscan yet unfortunately. Hopefully they will show those in the future. It would be super helpful to see a named contract.
There’s a tool here to set Primary of owned contracts, however it won’t fix Etherscan not showing the Primary set for the contract. That’s something Etherscan needs to implement.
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Could ENS team contact Etherscan team for supporting this new feature of ENS? @nick.eth
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Etherscan supports the primary ENS of contract now, such as 721wg0.eth: https://etherscan.io/address/0xaFe9459dcab91dAD2447D5A159091156749941fB
great news! but I believe they are partially support for now. cause I bound a subname to a AA contract address and it doesn’t work on etherscan.
maybe subname binding to contract is unsupported, or ens binding to unverified contract is unsupported?
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Can a contract ever be deployed inside the text records on an ENS domain?
Sorry if this is either a stupid question, but the last few months I keep wondering the scope of possibilities if the content / text records are fully utilised.
I think it would be amazing to see etherscan implement human readable contract names.
Along with using simple emoji subdomains to formulate an easier to navigate and identify the legitimate and relevant contracts/wallets etc
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I tried a test by multi-sig (safe) wallet, etherscan dons not support subname binding to contract yet.
My multi-sig (safe) wallet: safe.2048.eth
https://etherscan.io/address/0x126a51a42dbe897f9e3391c63c06e9778f2585a5
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Correct. Contracts with Primary names set are still not shown on Etherscan.
note: your contract is correctly named and also visible on beaconcha.in
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They show on Etherscan now 
Here is the esf.eth contract page https://etherscan.io/address/0xDcbf49BDB92B2Aa84de4e428fd5b2C9C58412Bc5
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