[x-post from the discord]
The main thing I am undecided on is just how much the statement should appeal to those who know absolutely nothing about web3, versus those already involved. I don’t want it to just be vague aspirational fluff, but I also don’t want it to be overly technical to the point that it alienates the “average joe/jane.” Finding that balance between explaining it “like the reader is 5 years old” vs including more technical details with terms like Web3, decentralized identity, etc. that likely only those already in the know would understand. This is also important to consider for those with limited English ability, and for how the statement might be interpreted/translated in other languages. Since ENS is for everyone, I think a careful balance between these two approaches is paramount.