After the recent rush of Reddit NFT PFPs I started to think about how much of an opportunity that could become for ENS. It’s literally a blank slate of ~2.5 million(currently) wallets and users that could be brought onboard as of right now. If I remember correctly ENS has like 80% of unique users compared to the other name services.
Ethereum has approximately 500k of daily users or active addresses which is just about a 1:1 ratio compared to unique ENS addresses. Reddits unique daily users is approximately 52 million.
Reddit just launched their NFT marketplace in July and already has more users than OpenSea and others combined. They recently just launched a new marketing campaign with new partners. Press Release
They are also integrating a system that subreddit communities will be able mint their own tokens specific too that community for rewards distribution. Which widens the playing field for ENS users as well as sub domains.
And then there is this, reddits native token ‘Moons’ which has a max supply of 250,000,000.
There is room for development with their API
I think partnerships with emerging blockchain integrations would be a great security for future operational costs and endeavors.