I was just thinking, in regard to working out some kind of deal with Ethiopia for ENS to operate the .eth TLD, something similar actually has been done in the past, with Tuvalu and the .tv TLD.
Maybe a similar process could be explored for ENS and .eth?
Would be a big win imo, easy for people to understand and increases ENS lead over future potential competitors.
In Sweden the same has been done with the NIUE TLD .nu which is popular in Sweden because nu means now in Swedish.
There’s information about that, as well as some later controversies and issues, here
Funny, I was thinking about this a couple days ago.