After reducing the subscription fee for 3-character and 4-character ENS, I think the I think the expiration ratio will go down, and more 3-character and 4-character ENS will be registered. In the short term, the ENS protocol month revenue may decrease or increase, but in the long term, I think it should increase.
Here are 3 ways to reduce subscription fee:
A:
3-character ENS: $320/year
4-character ENS: $80/year
(50% of current value)
B：
3-character ENS: $160/year
4-character ENS: $40/year
(25% of current value)
C：
3-character ENS: $5/year
4-character ENS: $5/year
(same as 5-character ENS, because the expiry ratio of 5+ characters is 39.68%, it is already very high)
Which option would you choose? You are also welcome to give new ideas.
I think Plan B is better, as appropriately lower registration fees will help incentivize more people to own ENS, while excessive holding costs will reduce liquidity. Of course, too low is also inappropriate, too cheap on the one hand leads to massive hoarding, on the other hand is not good for the treasury.
The expiration ratio is not the key performance indicator we should be looking at. I think integrations, number of wallets holding an ENS name, and projects building on ENS, none of which does reducing the subscription fee address.
Disagree, reducing registration price will not increase revenue
The total count of ERC-1155 ENS is about 152k (not including subdomain, https://dune.com/queries/3088342) , to simplify statistics, I just did statistics for ERC-721 ENS:
I strongly disagree. We need as high fees as possible to limit spam address creation. Also, we need to limit number of years a doman cam be registered in advance. I recommend 5 years as the most you can subscribe in advance. Many things can happen, we can have a deceased person holding a name for decades. That decreases overall ENS activity.
