UNICORN.ETH
Name and website of Provider:
Unicorn.eth
Website: https://www.generalmagic.io/
Name of main point of contact:
griff.eth
What do you want to build on ENS?
Expect ENS adoption to moon. Unicorn.eth is coming hot and fast to significantly boost the number of ENS users by building the easiest onboarding in web3 where everyone gets an ENS subdomain by default, and uses its incredible functionality to the max!
No one wants to identify as 0xd1D04ac316fdCACe8f24f8110D60C86b810AB15A!
Unicorn.eth will demystify the crypto onboarding experience as an ENS powered Account Abstraction wallet that is natively managed at the wallet’s own subdomain.
- Log in with Google, or other web2 normal login
- Create a unicorn.eth subdomain i.e. name.unicorn.eth
- You are done! Go to name.unicorn.eth.limo to manage your web3 experience!
No apps to download, no confusing and scary blockers, in a few clicks you have a smart wallet and a website!
Anyone will be able to enter the web3 space to receive crypto, collect NFTs, interact with dapps, and more – all without the complexities typically associated with blockchain technology. Our mission is to make onboarding as straightforward and approachable as any everyday online activity, and this is only possible with the power of ENS!
Step 1: Log in. Step 2: Choose your Unicorn domain. Step 3. Welcome to web3
And if someone doesn’t want to be a Unicorn, we have account.eth too ;-). We will deploy them both as 2 different portals for different types of users, but with the same infrastructure behind a more professional design.
This project is not just for Unicorns and Accounts. We will white label this solution and allow any ENS domain holder to easily onboard users with their own ENS domain. Either as a simple fork of Unicorn.eth (no code required) or as an integration into their own website/dapp. Also, as the subdomains are resolved off-chain, we will enable the user to purchase their subdomain, or even upgrade to their own TLD. They may start as a Unicorn, but we expect many to graduate to their own .eth domain.
We hope Unicorn.eth can build a new standard for web wallets, a standard that makes ENS-powered native web wallets the natural onboarding tool of choice.
How the web3 world will change after Unicorn.eth
Today if someone with no wallet gets a POAP, they would go to claim it, then realize they need a wallet, download Metamask, get confused and scared about seed phrases and forget about it.* 
If instead, POAP integrated with Unicorn.eth, and the same person received a POAP, when they go to claim it, they would simply make their own poap.eth wallet! They would login with Google, create their noobie.poap.eth subdomain, and claim their POAP into their brand new wallet. This user will be able to go to noobie.poap.eth.limo to see their POAP, and other NFTs and tokens they collect on any chain and they can even share their wallet with their friends! 
Unicorn.eth is uniquely positioned to take advantage of AA
- Owning unicorn.eth, account.eth, and many other great domains
- Having deep technical experience with AA via krati.eth
- Having strong trust and connections in the space via griff.eth
- Having an incredible design team via General Magic led by marko.eth
- Partnering with the other great service providers in this thread
- Sharing revenue with our integration partners
- Giving users their own website so they can easily share their crypto world to their friends and family
Unicorn.eth is well positioned to be a dominant player in the wallet space!
Innovative Features
- Web2 login instead of holding keys
- Personalized ENS subdomains
- Same address on almost every chain
- Simplified crypto wallet management
- L2 bridging abstracted away
- Swapping abstracted away
- Withdrawing from multiple chains with 1 click
- User-centric fee structure
- Revenue sharing with partners for network effects
- Exportable private keys for advanced users
- ENS domain upgrade optionality
- Purchase unicorn.eth/account.eth subdomains
- Upgrade to personal .eth domain
- Security measures to prevent phishing, scams and mistakes that result in a loss of funds
- Frictionless onboarding, but strong security recommendations as accounts values rise
- AND MORE!
Vision
Our goal is to make ENS THE standard for onboarding into the web3 world. The default EVM experience must include an ENS domain name, just as the default website experience has a DNS domain name (and not 168.58.32.234).
Budget & Roadmap
Total Budget: $200,000 USD
Duration: 1 Year (12 Months)
While our initial budget of $200,000 from ENS is vital, what is even more important is the buy-in from the DAO into this product. We want to make this an extremely high quality consumer facing product, so our focus for the next 3 months will be to seek strategic investment from potential partners, build out a prototype and hire a rockstar marketing manager to round out our team.
Project Origins
Giveth has needed this since its inception. We have seen so many nonprofits blocked from using crypto by the complexities and risks of key management, swapping, bridging, etc. Even worse, we have seen nonprofits send money to the right address on the wrong chain, lose access to their keys, and many other classic mistakes. For months we were searching for an account abstraction wallet that provided the features Giveth wanted, but never found one, so we decided to take matters into our own hands. Our project plan was validated in Istanbul when Griff hacked with a local team on a project called Donat3, which included many of the features we will build into Unicorn.eth. It won 4 awards including the best use of ENS Subnames award!
Past experience working on ENS
We previously built the ENS swag shop: https://ensmerchshop.xyz/, are working with the ENS team on some frontend work for the small grants portal and are exploring launching Pairwise with ENS as a public good.
Size of team and commitment
We have a team of 30+ devs, designers and project managers we can pull into this project. We love this product and will dedicate whatever resources are needed to get it off the ground.
Below is the main team that will lead this project.
- griff.eth - Co-founder of Giveth, Commons Stack, General Magic, Dappnode
- krati.eth - CTO at General Magic. With over a decade of tech experience, Krati expertly leads as CTO, blending her vast knowledge in Solidity, Rust, and mobile technologies. Her work on account abstraction projects enhances her pivotal role in launching unicorn.eth
- markoprljic.eth - Design lead. Head of Design and Business Developer at General Magic. “Magic Marko” is a top notch designer and has been practicing his art on web2 and web3 projects for over a decade.
- sem-the-bee.eth - Solidity Maestro and OG Developer. With his deep expertise in Solidity and a rich history in blockchain development, Sem is a cornerstone of our technical innovation team. Github
Links to documents with further information
Our website: https://generalmagic.io/
Conflict of interest statement
A few potential conflicts of interest are
- Griff.eth is a major delegate and a long time supporter of ENS
- We’ve been working closely with the ENSDAO team on the swag shop for the past year: https://ensmerchshop.xyz/
- We’re working on a couple of other proposals with ENS stewards including:
- A proposal for Ongoing Development and Technical Support for ENS Small Grants, which has been agreed to.
- Branding https://www.pairwise.vote/ as an ENS public good (in exchange for sponsorship from ENS), although this is not confirmed or finalized.
10k Endorsement link:
Self-endorsement: griff.eth
Budget Requested:
The total budget requested is: $200K
* Note: POAP has a GREAT solution for people without wallets that allows them to claim their POAP someday in the future when they get a wallet by sending them a link to their email. That said, integrating a Unicorn.eth wallet directly into POAP would still be a major upgrade.