1. Applicant Information
Team Name: Unicorn.eth
Website: https://unicorn.eth.link
Entity ENS Name: unicorn.eth (Multisig wallet)
Primary Contact: Griff Green (griff.eth / @GriffGreen)
Proposal Overview:
Unicorn.eth is an established ENS Service Provider, committed to accelerating ENS adoption and utility. We have built and scaled powerful infrastructure, creating over 19,000 ETHDenver subdomains,while also fixing the SporkDAO onboarding experience. We want to double down on these efforts and bring the value ENS’s technology can provide directly to the ENS community through the creation of ENS Accounts.
ENS Accounts will become the fastest way new community members onboard into the ENS Ecosystem, and the easiest way for current community members to stay up-to-date with everything that is going on. Everyone will get a safe wallet, best in class UX, and have all of the ENS ecosystem at their fingertips.
ENS Accounts will come in 2 forms:
- Subnames for account.eth ENS Accounts
- Self-serve & configurable .eth domain ENS Accounts which can onboard to subnames too!
We will bring new utility to .eth domains, making them more than an identity, but also the easiest and safest way to navigate the web3 space. Our infrastructure will offer simple and secure ENS management, create easy onboarding to the entire ENS Ecosystem, and even generate additional revenue streams for the ENS DAO!
The Value ENS Accounts can bring
- Utility for .eth domains: .eth domains can become a secure wallet interface and a branded onboarded portal for safely and easily onboarding friends and family to the parts of web3 you want them to experience.
- Community Management: The ENS Accounts can be used to onboard anyone to the ENS ecosystem. They get a free account.eth subdomain, clear activations on the home page, and a launch pad to explore the ENS ecosystem safely.
- App Discovery: ENS Accounts will be the schelling point for discovering the ENS ecosystem of dapps, like a beautified, web3 powered ENS linktree. Dapps like EFP, vision.io, ens.tools, ENS Fairy, Namestone and more are often not seen by the wider community, We will change that.
- Intuitive Web3 UX: No networks, no confusing popups, and of course, no 0x addresses; Dapps autoconnect making for the best ENS experience possible.
- Secure Storage: Providing the safest environment for ENS users to engage with the ecosystem, preventing user errors, scams and more.
- Revenue: Our goal is to bring value AND tangible revenue to the DAO, we don’t see this as just a grant, we see it as a partnership agreement that can potentially garner a >3x ROI.
Vision
- ENS Accounts will help grow the ENS ecosystem, making it accessible to anyone, from shadowy super coders that want a quick and easy way to explore everything that ENS has to offer, to non-technical politicians that want an easy way to raise crypto donations for their campaign.
- Existing .eth domain holders will benefit from increased utility by turning their domains into fully functional wallets, and onboarding portals.
- ENS DAO will see new revenue opportunities through transaction fees, premium memberships, and sign-up fees
- The entire Ethereum ecosystem will have a safe way to navigate the web3 world, powered by ENS.
ENS Accounts explained in under 5 minutes
Request
- $300,000 per year
- Yes we intend to apply for the 2 year stream, once we hit profitability, we will request to end it.
- We will spend much more than this to build and operate this tech, but we believe in the business models we can create.
Size of team and commitment:
Unicorn.eth brings together a dedicated team of web3 veterans with complementary expertise in wallet technology, marketing, design, and development. Through our partnership with General Magic, we have access to 30+ additional developers, designers, and project managers to ensure successful delivery.
- Griff Green (griff.eth) - Co-founder of Unicorn.eth, Giveth, rescue.money, General Magic, Dappnode & more. Led the recovery efforts around TheDAO, 1st Parity Multisig, and other hacks, and was early enough in ENS to snag unicorn.eth & account.eth
- Gardner Loulan (glou.eth) - Co-founder of Unicorn.eth 3x Founder and ex-Head of Content at CUBE3 AI a web3 security company. Has extensive marketing expertise from notable brands including the WWE, Wall Street Journal, and Shaq and the only web3 builder I know once nominated for an Emmy.
- Russell Castagnaro (rcastag.eth) - Co-founder of Unicorn.eth, ex-ETHDenver, SporkDAO board member, bringing 20+ years of e-commerce, consumer wallet & digital ID expertise. Built MyColorado which serves over 1 million users as a digital ID that the police and government officials accept as legal ID.
- Alex Griffiths (sillysausage.eth) - Head of Product. deeply experienced with consumer crypto as a former PM for Sweatcoin’s wallet onboarding millions of users to their first crypto experience.
- Krati Jane (krati.eth) - CTO at General Magic with extensive expertise in Solidity, Rust, and mobile development. Previously led development of a gaming-focused account abstraction wallet.
- Marko Prljic (markoprljic.eth) - Design Lead at General Magic with over a decade of UX design experience across web2 and web3, formerly Consensys.
2. Eligibility Confirmation
Company Age & Reputation:
Unicorn.eth emerged as a hackathon winner at Devconnect in Istanbul in late 2023 to become an ENS Service Provider. We’ve already given out 19,000+ subdomains, onboarded users at ETHDenver, and made ChainID 0 part of the CAIP-10 standard to allow EOAs to be safely resolved on all standard EVM chains with just one registration.
Team Experience:
We’ve been deep in web3 for years. I (Griff) have been working in Ethereum since 2015, founded countless projects and have been active in the ENS since even before its initial launch. Gardner brings deep brand understanding and marketing experience, Russell, Alex & Krati all bring unique and valuable wallet experience. Marko started his web3 journey at Consensys and now leads design at General Magic. We’ve already successfully launched for ETHDenver, creating 19,000+ ENS subdomains, and we have several other clients using our tech.
ENS Token Endorsement Requirement:
We intend to self-nominate. Griff has over 50k in ENS delegated.
OFAC Sanctions Compliance:
We, Unicorn.eth, confirm that neither our organization nor any of our employees, contractors, or executive leadership is located in, or a resident of, an OFAC-sanctioned country. We further confirm that none of our business resources are derived from or routed through any country or entity that is subject to sanctions imposed by the United States (OFAC) or equivalent regulatory bodies. We pledge to remain compliant with all applicable sanctions laws and will promptly notify the ENS DAO if our status changes.
Multi Year Stream Eligibility:
- We are an existing season 1 service provider in good standing.
- Season 1 Application
- Summary of Season 1 Performance
- Several prior updates were made in Ecosystem Calls.
Open Source Commitment:
We have been advised to keep parts of our current product closed source, however all of the work we will do in relation to the products we are proposing here will be open source and under an MIT license in a new Github repo.
4. Scope of Work & Budget
Initially Expected Scope:
NOTE: We must validate many assumptions by interviewing potential users and various ENS Stakeholders before committing to the following scope, however, we do expect it to follow these goals and assume our final product will only vary slightly.
Goals:
-
Onboard new and existing community members to the ENS Ecosystem
-
Create new utility for .eth domains
-
Bring value AND revenue back into the DAO.
A. Account.eth - ENS’s Ecosystem Portal
- Build ENS Accounts into a powerful ecosystem portal to seamless onboard and activate the ENS community.
- Create a practical yet hyper-secure solution for storing ENS assets
- Add native support for seamless .eth domain purchase and domain name upgrades.
- Bring ecosystem dapps & popular dapps to the portal.
- Conduct community feedback loops.
- Share revenue opportunities with ENS DAO, potential revenue streams could include:
- Premium membership tiers to unlock paid features
- Swap fees
- Transaction fees
- Promotional sponsorships
- And more
- We would like to split all profits with ENS DAO 50/50 until we have returned $1M back to the DAO, and after that move to a 95/5 split where we retain the 95% of the profits in perpetuity. This gives us a strong incentive to make ENS Accounts one of the go to solutions in the space.
- We will pay the DAO quarterly, alongside a transparent accounting report.
B. Self-serve .eth Domain Accounts
- Enable .eth domain owners to create their own ENS Account at their .eth domain.
- They can start with an account.eth subdomain and upgrade to their own .eth
- Or they can bring their own .eth domain and use our ENS Account creation wizard.
- They will be able to customize their ENS Account, choose the applications, networks, tokens, etc that they include into their UI.
- They will also be able to onboard their friends/family/followers with subdomains to their own customized ENS Account.
- By default, all ENS Accounts (account.eth subdomains and self-serve .eth domains and their subdomains) will have the ENS ecosystem apps installed, however the managers of the .eth domains will be able to remove these dapps if they wish from the UI
- Managers of .eth domains will collect 70% of the revenue generated by the people they onboard, and can charge membership fees to their community. the other 30% will be collected by us and be part of our revenue split with ENS DAO.
- We hope this revenue opportunity for ENS sub-communities can make ENS Accounts spread virally.
C. Growth, Growth & more GROWTH!
- We are incentivized to market the hell out of this product. This is a huge opportunity for us, so we will do the following:
- Create a multi-channel marketing campaign targeting both crypto native and non-crypto native users
- Establish strategic partnerships with important dapps inside and outside the ENS ecosystem
- Create a massive ENS Accounts launch campaign
- Coordinate with ENS Labs and ENS DAO on our campaigns so we all stay in the loop
- Have a multitude of clear channels for feedback so we can solve issues quickly if they arrive.
- If we achieve product market fit, we will attempt more aggressive user acquisition strategies.
Key Performance Indicators (KPIs)
Success would look like
- Public wallet security report published
- Account.eth portal launched in August or earlier
- Self-serve .eth domains live in September or earlier
- Integration with Namechain within a week of technical feasibility
- 20+ user interviews
- 1M+ impressions from the account.eth launch campaign.
- <40% drop-off rate before wallet creation.
- 99.7% uptime.
- 10+ ENS Ecosystem Dapps accessible.
- 5+ chains
- 8+ of the top 50 dapps by MAU according to dappradar accessible.
- 2000+ new users by EOY 2025.
- 80% satisfaction rating for UI/UX improvements.
- 200+ ENS domain purchases in the wallet (excluded from following revenue KPI)
- $10,000+ of new revenue generated for ENS DAO by April 2026
5. Past Achievements
- Launched for ETHDenver 2024, onboarding 19,000+ ENS subdomains.
- Developed ChainID 0 for CAIP-10 standard.
- Delivered frictionless user experiences for ETHDenver attendees.
- Maintained high user satisfaction through personalized onboarding.
- Working with several other clients big and small on similar products.
- Such as: Opolis, V DAO, ETHPhoenix & House of Web3.
- Great marketing! Check us out on X in fact, I’ll give you a sneak peak of the next promotional video we are working on (this is not the final cut)
Try out the ETHDenver Version!
Go to app.ethdenver.com on your phone (or desktop).
If you went to ETHDenver, login with the same email you used
If you didn’t go to ETHDenver, create an account with your email & click: “No you are not a sporkDAO member” and “Yes you want a free ticket” to speed run the onboarding.
Notice we airdrop tokens, stake them for you, and give you a personalized ENS ETHDenver subdomain, like your-name.ethdenver.com.
Now you go to that domain, and this is your personalized portal to SporkDAO. We can make something similar for any community, including ENS!
But the real magic is the ecosystem UX! Not only do we put all the dapps a community needs directly into their account, we were able to cut out almost all of the weird popups that too often make web3 feel complex and scary.
Try it out! Go to the “SPORK Staking DApp” and watch it pop up in a new tab, autoconnect, and then try unstaking your SPORK.
Then tell me this isn’t the most magical UX you’ve seen for web3.
6. Video Introduction
7. Conflict of Interest Statement
I (Griff Green) serve as a delegate for ENS, Arbitrum, OP, and Gitcoin. I also founded several projects in the space, many of whom requested funding from ENS previously and may request again, however, I believe that is irrelevant to being an SP. I do have an advisory role GovPal, and work closely with eth.limo and Namespace, who are all applying as service providers. We will ensure no conflicts interfere with our proposal and maintain transparency throughout the engagement.
Conclusion
Unicorn.eth is well-positioned to drive ENS adoption by building out ENS Accounts. By giving this value away for free to the community, we have the opportunity to introduce the ENS ecosystem to a much wider audience. a robust account.eth ecosystem portal. With our experience, commitment to innovation, and deep Web3 expertise, we are excited to collaborate with ENS DAO to build a safer, more accessible Web3 future.
We appreciate your consideration and look forward to further contributing to the ENS ecosystem.
