1. Applicant Information
Company / Team Name: JustaName (by JustaLab)
Website/Other:
- https://justaname.id
- https://demo.justaname.id
- https://app.justaname.id
- https://dashboard.justaname.id
- https://docs.justaname.id
- https://chat.justaname.id
- https://extension.justaname.id/
- https://www.ensvolution.xyz/
Primary Contact/entity ENS Name.eth: ens.justaname.eth (Hardware wallet)
Primary Contact(s):
- Ryan: justryan.eth
- Ghadi: justghadi.eth
- Adrian: justadrian.eth
- Hadi: justhadi.eth
Company Overview:
At JustaName, we believe ENS is the identity layer of the internet. Our mission is to make that identity programmable, contextual, and accessible at scale. To achieve this, weâre building the User State Layer: a programmable interface for ENS identities that enables meaningful, user-centric experiences across wallets, dApps, and enterprise ecosystems.
We turn raw ENS names into full digital identities â enabling verifications, preferences, engagement tracking, and secure interactions â without compromising on decentralization. This empowers developers and businesses to create experiences that are technically robust and socially engaging.
ENS namespaces serve as the foundation for intuitive, personalized, and interoperable digital journeys. By abstracting protocol complexity and offering streamlined SDKs, dashboards, and plug-and-play modules, JustaName accelerates adoption while preserving the neutrality and openness of ENS.
Our platform is composed of three strategic layers:
Infrastructure
Our backend architecture is the foundation that powers the entire JustaName ecosystem. It features scalable microservices and high-performance systems for offchain ENS subname issuance, decentralized identity orchestration, and real-time data analytics. To ensure full transparency and decentralization, we leverage OrbisDB on the Ceramic Network to publish subname events, creating a tamper-resistant audit trail while maintaining a smooth, consistent developer experience. This resilient architecture ensures every integration built on top is both secure and scalable.
Applications
Built atop this infrastructure is our ENS Identity Platform: a comprehensive suite of tools that makes it easy to manage, extend, and integrate ENS-based identities. It includes:
- A user-friendly Dashboard for configuring second-level domains and generating API keys
- Three SDKsâCore, React, and Plug-n-Playâto support both custom and rapid deployment paths
- A powerful Console to generate embeddable widget code with minimal effort
- An integrated Explorer for controlled experimentation and live QA workflows
These tools abstract away protocol complexity, allowing developers and teams to focus on creating delightful user experiences without sacrificing control or flexibility.
Enterprise Adoption
We believe the next 100 million onchain users wonât come from crypto-native communities aloneâtheyâll be onboarded by the companies that already own digital distribution and user trust. But to realize this, ENS must become accessible to any company, not just those already aligned with Web3. Thatâs why weâre building identity-powered wallets: offchain-issued, self-custodial ENS names that double as intuitive user walletsâno seed phrases, no friction, no complexity.
This unlocks a fundamentally new distribution model for ENS: one where any business can issue digital identities preconfigured for wallet functionality, user verification, and onchain access. It transforms ENS from a naming system into a globally distributed, programmable identity layer. By offering enterprise-ready tools to manage, monitor, and analyze user engagement, JustaName bridges traditional systems with the decentralized webâenabling brands to meet users where they are, and bring them fully onchain.
One Identity at a Time
Every layer of JustaName is deeply aligned with ENSâextending its reach, simplifying its adoption, and amplifying its impact. We arenât just building on ENS. Weâre building for ENS, and with the right support, we can help ENS scale to millions of new usersâone identity at a time.
Requested Amount:
- Basic scope: $300,000
Size of team and commitment:
Our dedicated team of 10 professionals works full-time on JustaName, organized into specialized functional teams.
Engineering Team:
- Chief Technology Officer
- Solution Architect
- Senior Full Stack Engineer
- Blockchain Engineer
- Full Stack Engineer
Design & Product:
- Art Director/UX/UI Designer
- Product Lead
Business Team:
- Business Development Lead
- Marketing & Comms
- CEO / Project Lead
This experienced team brings extensive expertise in blockchain technology, decentralized identity, and product development, ensuring our full commitment to advancing ENS adoption and infrastructure.
2. Eligibility Confirmation
Company Age & Reputation:
JustaLab is an onchain innovation studio laser-focused on solving Web3 user experience challenges. Our journey began by addressing the complexities of wallet interactions and onboarding, where we faced and overcame significant hurdles. After understanding the potential of leveraging ENS and CCIP-read beyond abstracting cryptic blockchain addresses, we dedicated the past year and a half (since October 2023) to building our ENS identity-centric development platform.
Today, JustaName stands as a robust and reliable infrastructure, with established partnerships across the ecosystem. Weâve formed meaningful collaborations with industry leaders including DFNS (for identity-powered wallets), protocol teams like EFP, POAP, XMTP, and Talent Protocol (as official plugins integrated via our SDK), NameHash (working on standards for indexing offchain subnames), and AIWS (advancing AI and ENS technology integration).
Our client relationships span multiple levels of engagement, reflecting both depth and breadth in the ENS ecosystem. We have live integrations with YODL, Peanut Protocol and Ipe City. Weâre collaborating with AIWS, SlingshotDAO and Synthetixâan OG pioneer in DeFiâwhile also maintaining a long-term collaboration with XBTO, which now owns xbto.eth. Looking ahead, our pipeline includes iconic prospects such as CryptoKitties, alongside Byopills, Kuvi, OORT, and MigratingLines. In each case, ENS serves as the core identity primitive, underscoring our commitment to driving meaningful adoption and shaping the future of decentralized identity.
Team Experience:
Our team has significant experience developing both in Web3 and competitive Web2 or TradFi projects. In particular we have very relevant B2B Enterprise experience, we understand SaaS platforms built for scale, performance, and with zero-tolerance to comprising on reliability and robustness.
We also have a unique network, because of our previous experiences, and also geographically. We are well positioned to push ENS in ecosystems that still ambition to build their own naming systems.
Ryan
Over a decade building early stage tech ventures. Former founding team (team member #8) at AxiomZen (creators and parent company of Cryptokitties, Dapper Labs: Flow blockchain, NBA Topshot etc, authors of ERC 721, coined the term âNFTâ):
- Co-founder of KLKTN (launched q1-2021, acquired by Animoca in 2023)
- Co-founder of ZenHub (B2B SaaS w/ many Fortune 500 customers and household names like Apple, Adobe, Microsoft, NASA JPL, Starbucks, or MetaMask)
Ghadi
5+ years in blockchain software development.
Former blockchain lead at Foo, developing smart contract architecture for cold pools with Ledger signing, creating Segwit multisig BTC solutions, and building HSM-based hot wallet pools across both UTXO and Account models.
At Cryptoware, developed an NFT Marketplace including an NFT launchpad factory.
Holder of a postgraduate degree in Blockchain Technology and Digital Currencies. Recently became the very first certified smart contract developer from Cyfrin.
Hadi
Web3 Software Engineer with 5+ years in blockchain technologies. Ex-Senior Engineer at RektStudios, delivering pixel streaming solutions, NFT platforms, and crypto payment gateways. Led the Frontend development at Cryptoware, launching an NFT marketplace and Mobile Crypto Wallet. Co-founded HAQQ, a legal services marketplace connecting clients with attorneys and providing case management tools, and Sweep, an innovative platform enabling merchants to distribute USDT through secure burner card
Adrian
Former UX Lead & Co-PM at Firmenich Innovation, leveraging technology to build tools that optimize operations, detect incidents, and support data-driven decisions. Key projects include FirSafe, a predictive safety system recognized by the SAP Innovation Awards 2021, and OneSensory, a platform designed to predict sensory outcomes. Previously, he designed the PoC for Flow Bank, a Swiss neo-bank launched in 2018, and served as a communications engineering specialist in the Swiss Army (Air Force), earning a medal for his role in the 2017 Bondo landslide rescue mission.
ENS Token Endorsement Requirement:
We have secured our endorsement: Snapshot
OFAC Sanctions Compliance:
We, JustaName, confirm that neither our organization nor any of our employees, contractors, or executive leadership is located in, or a resident of, an OFAC-sanctioned country. We further confirm that none of our business resources are derived from or routed through any country or entity that is subject to sanctions imposed by the United States (OFAC) or equivalent regulatory bodies. We pledge to remain compliant with all applicable sanctions laws and will promptly notify the ENS DAO if our status changes.
3. Open Source Commitment
JustaName is firmly committed to the open source ecosystem. JustVerified, our social verification infrastructure that enables users to link their social identities (Twitter, GitHub, Discord, etc.) to their ENS names, is already fully open source under MIT license. Additionally, all our SDKs and toolkit components, including the Multi-level SDKs and JustWeb3 framework, are open source and available for community use and contribution.
While we plan to progressively open-source our entire infrastructure stack as the project matures, we have intentionally delayed open-sourcing certain critical components until comprehensive security audits are completed. Ensuring user safety and data security remains our top priority, and we believe audits are an essential step prior to releasing sensitive infrastructure publicly.
Our codebase will continue to be accessible through public GitHub repositories, ensuring transparency and encouraging collaboration. Our open-source ethos extends beyond code sharingâwe actively develop public goods for the ENS ecosystem, including:
- ENSvolution, an interactive tool for visualizing the evolution of Ethereum Name Service (ENS) profiles over time.
- MPC-TSS solutions specifically designed for CCIP-Read, providing more robust and secure offchain resolutions
- An extensible Plugin system enabling community-driven extensions of ENS functionality
We firmly believe that an open-source approach, combined with rigorous safety practices, is essential to foster trust, innovation, and widespread adoption of ENS technology.
4. Scope of Work & Budget
4.0 How Funding JustaName will advance the ENS Ecosystem
Our strategy focuses on onboarding high-value accountsâthose with substantial existing audiences and user basesâbecause we believe that the next 100 million onchain users will be brought by the brands and organizations who already have them online. We deliver a uniquely scalable and robust platform designed to bridge ENS protocol and Namechain directly to enterprise-scale adoption, ensuring reliability and streamlined industry integration.
However, reaching this vision is challenging if we limit our focus to companies already aligned with Web3âthose whose users already have wallets. This significantly narrows the scope of impact. To truly scale ENS adoption, we need to make it accessible to any company, regardless of their technical familiarity with crypto. Thatâs why weâre building identity-powered wallets: a system where businesses can issue ENS-based digital identities that function as wallets from day one, without requiring users to manage keys or understand blockchain infrastructure.
Our moonshot goal is to issue one million subnames through our platform. While ambitious, we believe this vision is achievable by consistently building value-driven partnerships. The ripple effects of achieving this goal extend far beyond our platform, if we can issue millions of subnames, we will create millions in ARR for ENS DAO because a large percentage of subnames users are first time ENS users. Activating these users via offchain names will inevitably drive many toward purchasing second-level ENS names, directly monetizing the DAO.
Today, building an ENS-centric company remains challenging in a restrictive investor climate. Our project is dedicated to changing this narrative. ENS support during these early, formative stages is crucial to overcoming current funding constraints and fully realizing our pioneering vision.
4.1 Scope of Work
Requested amount: $300,000
Description:
The basic scope focuses on maintaining, enhancing, and expanding core JustaName platform functionalities while developing essential public goods to benefit the ENS ecosystem:
-
Infrastructure & Core Tools Maintenance:
- Maintain and scale robust microservices for reliable offchain subname issuance.
- Enhance JustaName Core SDK (TypeScript and React) for streamlined integration
- Improve SIWENS (Sign In With ENS) for decentralized server-side authorization
- Refine JustWeb3 Plug-n-Play SDK for simplified ENS integrations
- JustaNameResolverV2: A highly optimized and scalabale version of our offchain resolver.
-
Public Goods Development:
- ENSvolution roadmap: Enhance ENSvolution to provide deeper insights into the complete lifecycle of ENS names. Our roadmap includes visualizing ownership transfers, monitoring renewal events, integrating historical sale price data, and supporting offchain names through our standardized indexing system. Weâll also implement analytics for trend analysis, comparative tools for examining multiple ENS names, and developer APIs for ecosystem integration. These improvements will transform ENSvolution from a profile history tool into a comprehensive ENS analytics platform serving both individual users and enterprise adopters.
- Finalize and Standardize Event-Based Indexing for Offchain Names: Complete the standardization process for the proposed offchain subname events system, which will provide a consistent format and API for tracking creation, updates, and deletions. This approach will enable efficient indexing through a provider-agnostic discovery mechanism and standardized endpoint, eliminating the need for continuous polling while maintaining flexibility in backend implementation choices.
- MPC-TSS for CCIP-Read: Fully implement Multi-Party Computation Threshold Signatures (MPC-TSS) for robust, secure offchain resolutions. Instead of relying on a single signer, this distributed signing approach enhances resilience, security, and fault-tolerance, significantly mitigating single points of failure and ensuring high availability and trustworthiness of offchain data.
Advanced Public Goods:
- Encrypted Solutions: Enable users to encrypt and securely share sensitive, private, or confidential data points within their ENS text records exclusively with designated ENS names (people, organizations, or even AI agents), enhancing privacy, granular access control, and secure data management.
- AI x Identity: Leverage the aforementioned encrypted solutions to develop frameworks to embed user context directly into ENS profiles, enabling personalized LLM experiences while removing the need to expose sensitive user context to external LLM providers. This approach empowers users with full control over their personal data, significantly enhancing privacy, autonomy, and data sovereignty.
-
JustaName Platform Enhancement:
- Identity-Powered Wallet Infrastructure:
JustaName is building towards a future where businesses can issue ENS-powered identities that effortlessly function as self-custodial wallets. Initially, these identities will be issued offchain, allowing businesses immediate scalability and frictionless onboarding. Upon the launch of ENSv2 on Namechain, the focus will progressively shift toward fully decentralized, onchain issuance. Businesses will simply issue names, preconfigured with addresses across selected chains, transforming onboarding into an intuitive, identity-first experience. Users will interact intuitively with their digital identity, free from the complexities of managing wallets or keys. By integrating this process with our verification systems, weâre creating a holistic identity layer that simplifies adoption while preserving the core benefits of self-custody and user control.
Components: The system integrates ENS as the foundational identity layer, with DFNS serving as the Key Management System (KMS). On top of this, a smart contract account architecture enables advanced functionality such as ****batch transactions. It leverages EIP-7702 for delegated execution and EIP-4337 for gas sponsorship, utilizing existing infrastructure.
Why is this valuable to ENS?
This approach positions JustaName to broadly appeal to any company worldwide by significantly lowering the barriers for adopting ENS technology. It allows businessesâeven those without Web3 expertiseâto issue and manage digital identities with minimal friction, thus making ENS accessible and relevant across traditional and emerging industries. Essentially, it opens the door for global, widespread distribution of ENS-based technology.- Deep Data Analytics: Deliver advanced insights for workspace owners by harnessing onchain data from ENS profiles, issued subnames, and verification records. Our analytics suite helps organizations understand engagement patterns and measure adoption across segments, transforming blockchain data into business intelligence. This data-driven approach supports strategic decision-making and enhances personalized engagement for companies while respecting user privacy.
Why is this valuable to ENS?
By providing organizations with measurable engagement patterns and adoption metrics derived from ENS profiles, analytics position ENS as a strategic asset rather than just a technical solution. This transforms ENS into essential infrastructure for businesses, deepens long-term organizational commitment, and accelerates ecosystem growth by demonstrating practical, real-world value and fostering network effects across diverse sectors. - Identity-Powered Wallet Infrastructure:
-
Enterprise Onboarding:
- Actively onboard enterprises and notable Web3 brands for ENS integration.
- Support pilot programs demonstrating ENS scalability in real-world scenarios, including traditional businesses.
- Support custom, sophisticated implementation of ENS identity layers into large companies.
KPIs / Success Metrics:
- Product Development:
- Quarterly release of significant platform improvements.
- Infrastructure uptime >99.9% with regular security audits.
- Launch at least 3 ENS-focused public goods.
- Support EVM chains into launching their ENS subdomains (similar to base.eth).
- ENS Ecosystem Adoption:
- 10,000 subnames issued by May 2025; target 100,000 subnames by EOY 2025.
- Manage 300+ active second-level ENS domains by end of year.
3. Enterprise Integration:
- Onboard at least 1 prominent Web3 brand per quarter.
- Engage at least 5 significant enterprises (1M+ user potential or recognized legacy brands).
- Complete 2 deep, customized integrations placing ENS at the core of enterprise UX.
- Enable at least 3 significant brands to issue identity-powered wallets
Budget:
$300,000 for the basic scope of work, covering team salaries, infrastructure costs, and development expenses for maintaining core functionality and developing public goods.
5. Past Achievements & Additional Information
JustaName has built a robust technical foundation that places us at the forefront of innovation within the ENS ecosystem.
Technical Architecture - Enterprise-Grade Infrastructure:
Weâve engineered the most sophisticated, secure, and high-performant infrastructure specifically designed for off-chain issuance at scale. Our architecture comprises of eight specialized microservices communicating through a centralized Kafka event streaming system, with a Kong Gateway intelligently routing external requests. Built on Domain-Driven Design principles and an Event-Driven approach, this infrastructure ensures exceptional scalability, fault tolerance, and maintainability.
To ensure transparency and decentralization of identity state, we integrate OrbisDB ****on the ****Ceramic Network ****for publishing subname eventsâcreating a tamper-resistant, queryable log of offchain identity activity. Our system runs within an AWS Virtual Private Cloud, leveraging Kubernetes for orchestration, with integrated security services ensuring controlled access across the platform. This comprehensive approach includes a rigorous testing pipeline and the LGTM monitoring stack for real-time performance insights, guaranteeing reliability, and security for even the most demanding enterprise use cases.
Comprehensive Product Suite - A Complete ENS Journey:
- JustaName Dashboard: A sophisticated SaaS platform for managing ENS configurations with multi-member access controls, community management features, and operational transparency
- JustaName App: An intuitive ENS explorer that serves as both a powerful tool and innovation showcase, enabling profile lookups, free subname claims, record management, and integrated XMTP messaging
- Multi-Level SDK Architecture: A tiered approach with backend Core SDK, frontend React SDK, and the JustWeb3 layer for plug-and-play integration, giving developers flexibility to choose their level of customization
- JustWeb3 Plug-n-Play SDK: An extensible widget framework with pre-built components like JustENSCard that renders complete ENS profiles with minimal implementation effort
- SIWENS (Sign In With ENS): An extension of SIWE that incorporates ENS names into authentication, enabling server-side authorization and a familiar âGoogle Loginâ experience for Web3 users
- JustVerified: Open-source verifiable credentials infrastructure that enables users to cryptographically bind social identities to ENS domains through a permissionless flow
- Plugins Ecosystem: A vibrant, community-driven architecture with specialized extensions for POAP, XMTP, Talent Protocol, and EFP, all distributable as separate npm packages
- AI Integration: Specialized ENS agent and tools that enable natural language interactions for ENS lookups and management
ENSvolution.xyz - Making ENS History Accessible
As part of our public goods contributions, we developed ENSvolution, an interactive tool visualizing the evolution of ENS profiles over time. This platform transforms complex onchain data into an intuitive, chronological view that helps users understand how ENS identities develop.
Key features include:
- Interactive timeline with color-coded change tracking (additions, modifications, deletions)
- Visualization of text records, address records, and resolver contract changes
- Transaction verification with direct links to Etherscan
ENSvolution serves multiple stakeholders - from individual users verifying identity history to developers debugging resolution issues. By making ENS history accessible and understandable to both technical and non-technical users, weâre helping build a more transparent identity layer for Web3 while demonstrating our teamâs capabilities with complex data processing and visualization.
6. Video Introduction
7. Conflict Of Interest Statement
We have no conflicts of interest, and do not foresee any.