Summary
Following the rise of ENS Clubs and sub-communities, the DAO has responded with grants/RFPs (ex.: development of social tools for ENS) and the community is also responding with their own ideas (ex.: proposed tools for IPNS/pinning services and generating ENS websites).
This project is in the same spirt: a decentralized “Like Button” for the ENS community built on ENS using likebutton.eth.
Background
I’ve recently listened in on many Twitter spaces hosted by the broader ENS community (ex.: digit clubs, the 24h club, building ENS websites). Separately I’ve also been taking a interest in ENS avatar use cases (particularly within the 24H Club).
These community building efforts on ENS is exactly the type of behavior that I currently reward with likes and follows on Twitter (and emoji reactions on discord)…but these centralized web2 rewards are so dissatisfying and highlight the need for equivalent tools for ENS. On the other hand ENS DAO recently airdropped $ENS rewards for past contributions to the DAO, which is of course in the spirit of web3 rewards, but more transactional in nature than giving someone a “like.”
The LikeButton.eth is a project to bridge the gap and more generally an experiment towards rethinking and rebuilding tools such as the “like button” on ENS.
Community owned likebutton.eth
Fractional ENS ownership use cases are not widely explored. Worse I think fractionalizing ENS names is often misunderstood as a tool only useful for speculating on ENS name value. However, I believe there are many potential use cases for fractional ownership of ENS names that can be leveraged for community ownership, community building, and the public good generally.
Community control/governance of ENS websites begins to get complicated, but community ownership of ENS NFTs is easy.
@neiman wrote an article about different types of ENS websites, which included “tokenized ENS websites” featuring a couple of early experiments in fractionalized ENS names with ENS websites. https://esteroids.medium.com/community-websites-tokenized-websites-and-wnfts-aa02aac6ea36
$❤️
Most here in the Forum are probably familiar with the Limited Edition ENS Constitution recently sold through a auction as the redeemable $📘 token. Regarding the $📘 symbol @Nick.eth recently tweeted:
https://twitter.com/nicksdjohnson/status/1524524408575909888?s=21&t=DWlqovpjCHrSTZv4dkmlSQ
I couldn’t agree more, I’ve been tokenizing ENS names for over a year, and all of them use emojis in the token symbols. Why? Because it’s fun, nothing beats looking in my wallet as seeing my $🦍 and $🇺🇸 tokens, and most recently a small amount of $📘.
This project proposes to fractionalize likebutton.eth into $❤️ tokens enabling ENS users to send each each other $❤️ (“likes”). A token symbol might seem immaterial, but for this proposed likebutton.eth project it’s not, it is be symbolic for this proposed use case…and fun!
I’m not overly familiar with the game theory of tokenomics but my instinct would be burning 51% of $❤️ to ENS DAO on ethereum and equally distributing 49% of $❤️ to a snapshot from when ENS hit 1M registrations.
Next steps
This post is a temp check to see if the DAO would be interested in supporting this effort to build a decentralized “like button” for the ENS community and further interesting fractional use cases with ENS names. If there is interest, the next steps would be to regroup with members of the Ecosystem WG and DAO who would like to assist with creating a formal proposal with an emphasis on the tokenomics for a fair distribution of $❤️ to the community, and development of the airdrop (if necessary developing a claim site), but I think the main thing would be support of the community through awareness and actually using $❤️.
Please reply with any comments, questions or feedback!