I want to push back on this proposal in principle. Not because the DAO is working perfectly today (it isnât), but because this is the wrong fix, and itâs destructive to what makes ENS worth caring about in the first place.
ENS is not Signal or Mozilla
Imho the Mozilla comparison misses the point. Just like a blockchain, ENS generates revenue by design. Blockchains take transaction fees to safeguard their working, ENS takes registration and renewal fees to keep the protocol usable long term. If either stopped taking fees, they wouldnât work. That makes ENS entirely distinct from things like Signal or Mozilla, which donât generate revenue based on their usage. (The Mozilla comparison is especially funny: Firefox held over 30% market share 10 years ago and is now below 3%. Not the model Iâd cite for durable internet infrastructure.)
For any revenue-generating protocol you have to figure out where that money goes. When ENS was profitable and all fees went to True Names, that was the biggest valid critique of ENS. To become an internet-level protocol you have to distribute that revenue to the network enabling the protocolâs existence. BTC and ETH distribute it to those who run the network. For ENS that means distributing revenue to those who enable users to interact with it in valuable ways: integrators, application builders, service providers. As avsa put it: âNone of that would happen if it was all just money funneling back to a single company.â
This proposal brings us full circle to the True Names days, where one entity runs the entire protocol. For early development, as long as that entity actually builds efficiently, fine. But it nullifies the notion of ENS being internet-scale, independent, and decentralized. The success of ENS becomes capped by how well Labs executes, and how it is perceived as such.
So how can I trust ENS as an internet protocol if this passes? I canât, and many others will see it the same way. Decentralization storytelling and branding matters. I and many others are excited about ENS as an unowned, internet-level protocol that by design will survive forever. If weâre just paying a single entity (for profit or not), that brand goes away, integrations that would have happened donât happen, and ENS dies a slow death. Imagine saying âeveryone use my blockchain, all fees go to meâ. It wonât work. If Ethereum upgraded tomorrow so all burned fees went to the ETH Foundation, Iâd be gone tomorrow. Just saying âENS and ETH will winâ regardless of what the protocols actually do is delusional.
â5 people at the foundation vs 5 top delegates is the sameâ is wrong
Iâve seen the argument that if itâs 5 people at the Foundation vs 5 top delegates deciding DAO ops, it doesnât really make a difference in principle. Thatâs a relativist argument, not a principled one. It very much is different in principle. One system is built for public proposals, onchain accountability and participation; the other one isnât. Itâs like arguing that since most shareholders of a company donât vote and boards are often controlled by insiders anyway, there shouldnât be shareholder approval on major treasury decisions, because in practice itâs the same small group, so why pretend otherwise.
And on credible neutrality: if the DAO doesnât control how the money the protocol generates is spent, then no, itâs not credibly neutral. Fee generation is a fundamental design of ENS, and since those fees were designed to fund the protocolâs own development (rather than burning them or giving them to something like Protocol Guild), the protocol had to come up with a mechanism to distribute them in a neutral way to the people and organisations working on it. This reverses a years-long effort to be an internet-native protocol. If it goes through, ENS as an internet protocol is done. A DAO aspires in principle to distributed accountability, a foundation doesnât.
The DAOâs problems are real, this is still the wrong answer
Labs has been doing a poor job of ecosystem growth for the last few years. There are almost no significant integrations and very few application-level improvements. The main mechanism for valuable integrations and applications is the Service Provider program, which Labs doesnât like, for obvious reasons: they see other teams as inefficient and bloated. Meanwhile they are bloated themselves. Most of the fees the protocol generates, actually more than it generates, already go to Labs.
Namechain is the clearest example: a budget of close to $10m/year was requested to develop and operate a new L2, and thereâs no change to that ask even though the project is canceled. Why should the DAO keep paying Labs the same amounts? Instead of seeing things realistically and downsizing (there is much less to go around), Labs wants to increase its spending and, to stay well funded for a long time, cut others out of the pool. A more honest ask would have been something like âletâs raise our budget to $50mâ, rather than restructuring governance to capture the treasury directly.
I respect everyone at Labs. My critique is of the system, not the people.
What would actually fix this
Alternatives exist:
- True competition. Everyone should be equal before the DAO. Labs should be a Service Provider like any other, not a permanent privileged budget line.
- Retroactive funding. Donât fund things with no proven value; fund them once the value is demonstrated and thereâs actual ecosystem need.
- General downsizing. Lower spend across the board, redirect to actual value adds.
- Revenue share / referrals. One of the best ideas in the last few years. Applications would be incentivised to implement best-in-class ENS integrations and drive adoption because theyâre economically aligned with it happening. Nickâs counter is that this is unnecessary because users can just use the ENS App built by Labs. Heâs missing the point: ENS is valuable because of integrations, not because of the ENS app. And there are currently no incentives to build good ones. Without more and better integrations, ENS dies a slow death.
- Spend what you earn. ENS as a protocol (the DAO) shouldnât spend significantly more than it makes. It should only fund true value adds, when the value add is proven and thereâs actual ecosystem need for it. The mechanism to decide that should remain the DAO, even if friction is high. Thatâs the point.
Bottom line
This proposal trades away the thing ENS needs most: the credible neutrality and internet-protocol identity. ENS must not lose its brand as an internet protocol vs a random non-profit open source project that users have to pay to use. Itâs like expecting a blockchain to work when all transaction fees go to one entity.
I hope Ethereum has some rich af OG that cares about ENS as infrastructure enough to reverse the intended votes and restores the credible neutrality of ENS.
Cross-posted from public discussion on X: thread 1, thread 2.