Overview
“ENS Vision” is a new initiative - a biweekly video content series designed to bridge the information gap between ENS DAO governance forum activities and social media platforms where most community members are active.
The initiative transforms governance discussions into accessible, engaging content including main videos, short-form clips, monthly research reports, and accompanying social posts that inform $ENS token holders about governance activities they would otherwise miss.
Proposed Initiative
ENS Vision would transform governance discussions into accessible, engaging video content including:
Biweekly Content Package (twice per month):
Main Video (1 per package):
- 5-7 minute in-depth governance explainer video
- Alternating between three key categories:
- Governance Updates: Summaries of recent activities, decisions, and developments
- Delegate Spotlight: Profiles of $ENS token delegates and their governance approaches
- ENS Protocol How-To: Educational content on governance participation
Short-form Videos (4 per month):
- 30-60 second clips optimized for social media
- Key takeaways from the main video
- Standalone governance insights and call-to-actions
- Quick explainers on upcoming proposals or voting deadlines
Monthly Research Report (1 per month):
- Comprehensive analysis of ongoing proposals
- Summary of governance activities from the past month
- Key metrics and insights about governance participation
- Future outlook and important upcoming votes
Accompanying Social Media Posts (4 per month):
- Supplementary social media posts to amplify the research report findings
- Strategic posting schedule to maximize visibility
Motivation
Currently, there exists a significant information vacuum between governance activities happening within the ENS DAO forums and social media platforms like X where most community members spend their time. Many token holders remain unaware of key governance proposals and discussions simply because they don’t regularly check governance forums or attend community calls.
This initiative addresses this critical information gap by bringing governance content directly to the platforms where community members are already active. By transforming complex governance information into accessible, engaging formats, ENS Vision ensures that important DAO activities aren’t confined to governance forums that many users rarely visit.
Implementation Timeline
- Week 1-2 (Preparation): Research existing governance structures, establish content templates, set up production workflows, gather initial governance materials
- Week 3-4 (Launch): Produce first content package, create social media assets, establish publishing calendar, conduct outreach to key community members
- Months 2-3 (Regular Production): Deliver biweekly content packages, monthly research reports, and maintain consistent publishing schedule
- End of Month 3: Community feedback call to evaluate the initiative’s impact and discuss potential extension
Funding Request
For this 3-month pilot initiative, we propose a budget of $9,000 ($3,000 per month), allocated as follows:
| Category | Monthly Allocation | Details | 3-Month Total |
|---|---|---|---|
| Research Writer | $1,200 | $40/hr Ă— ~30 hrs/month | $3,600 |
| Content Editor | $800 | $40/hr Ă— ~20 hrs/month | $2,400 |
| Video Production | $800 | $50/hr Ă— ~16 hrs/month | $2,400 |
| Equipment & Software | $200 | Camera rental, editing software licenses, graphic design tools | $600 |
| Total | $3,000 per month | $9,000 |
About PYOR
PYOR is an analytics and research firm focusing on governance, established in 2022. We bring specialized expertise in governance communication and community engagement.
Proof of Work:
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Compound v3 Deep Dive: This comprehensive explainer breaks down Compound v3’s evolution, architecture, and significance to DeFi lending. The video demonstrates our ability to translate complex protocol mechanics into accessible content for both technical and non-technical audiences.
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Arbitrum Governance Guide: This governance-focused video explores the Arbitrum DAO structure, operations, and participation methods. It showcases our expertise in breaking down governance systems into understandable components with clear guidance for community members.
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EigenLayer & Restaking Explained: This educational video breaks down restaking and EigenLayer’s revolutionary approach, covering staking fundamentals, EigenLayer’s three trust pillars, and key advantages. The video demonstrates our ability to transform complex blockchain concepts into accessible, engaging content.
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Linea Rollup Analysis: This research report examines Ethereum’s fastest-growing zkRollup, highlighting our capacity to track emerging technologies and explain their technical differentiators and market positioning in accessible terms.
Trial Run Offer
Before full implementation, PYOR is prepared to create a sample video based on recent ENS DAO governance activities at no cost. This would allow the ENS community to evaluate our approach, gauge interest, and determine the utility of video content for governance communication. Feedback from this trial would inform our final content strategy if the proposal is approved.
Questions for the Community
- Is there interest in funding a 3-month pilot of ENS Vision?
- Which aspects of ENS governance would you most like to see covered in video format?
- Are there specific changes or additions to the content plan that would make this initiative more valuable?
- Would a trial video be helpful before making a decision?
I appreciate any feedback, questions, or suggestions the community might have!