In the past, we have touch on marketing, but it has never taken off. As we become more organized and have created groups to focus on different aspects of governance, we should start to focus on our reason for being, marketing ENS’s benefits to potential consumers, to increase interest in choosing ENS domain names and subdomain names over other competitors or using traditional addresses.
We have a chance to be a critical and indispensable part of web3. Essentially, if one wants to be part of the future of web3, whether it is blockchain, NFTS, cryptos, etc., we want to be the connector, the recognizable handshake to secure transactions. Don’t think of me as 0x7bc4d94c7bf180800b90af45d6b00aeb2cb687b5, but, simply, berrios.eth. We can connect!
Perhaps, even developing an ENS domain marketplace where people can come to search and be put into contact with domain name owners, after they discovered their desired name is unavailable. Explain the possibility of using subdomains, as an option.
Also, we can partner with others to help them provide value to their customers with our service. Let’s not rely on just word of mouth or twitter (which have their purposes), but to exponentially expand ENS with a more professionally focused marketing campaign that targets communities across the globe in their language, making use of all media, in addition to social media.
Let’s get excited and, perhaps, we could have ads at major sporting events, business seminars, and other platforms sooner than we think. It’s time to think BIG!