[pRFP] ENS DAO Merch Store

You know it!!! We are testing the process now. Hopefully I will have a griff.eth shirt in my hands soon, will send pics ;-D

Is it possible to get a breakdown of the $1k/mo support fee for the store?

On the user support question, I will update in a few days, I am at a conference and missed my chance to confirm the breakdown for that.

Hey Griff, let me know if you have any updates on the sample shirt.

Myself and @5pence plan to review these at the conclusion of the public question period, if you have any supplemental information to submit before tomorrow evening, that would be great.

@nick.eth I pinged Rob via Twitter and e-mail. Awaiting response.

1 Like

The $1000 a month will pay for marketing and technical/customer support.

Is it possible to get a breakdown on that, though? What sort of marketing? How much customer support do you anticipate having to conduct?

From Rob:

" As for individual customization, unfortunately not. All of our products are done via factory lines and don’t allow for that level of micro-customization, such as your own name on a product.

I’d be cautious of that request and if it’s something that you really care about. Usually the only people who are willing to do that are print on demand companies. You get your name on the product, but then the product itself is quite poor quality. So it’s a trade off."

1 Like

Perhaps printed transfer papers of ENS names could be provided by the store, so that the user can put it on their own clothing with an iron?

That way the t-shirts could be from a factory line, and just the transfer paper could be printed by the shop - which shouldn’t be a lot of overhead as you can print many in one go :slight_smile:

1 Like

@Cthulu.eth This is definitely something I foresaw being an issue.

I have found a super niche solution that I think will work for us.

After @5pence and I rate these based on minimums, I’ll suggest this process to all the qualified submissions (to keep it fair). If this is an absolute must, we can make a judgement based upon their ability to work this niche printing process into their design/procurement methods.


I understand that it’s important to everyone to want to have their names on their merchandise.

Look at it from the perspective of the person printing the shirts.
Each custom name requires a unique custom silk screen for printing. That means the producer has to:

Receive the order > check inventory for size, product etc. > Design and print a template according to the request > cut the template > (one per color / layer ) > print the ink on the product, let it dry individually, print a specific shipping label for that particular print, double check it, package it, then ship it. That is for one shirt order.

There are 1.3 million + names registered. 400K+ unique wallets ( if i remember correctly ) say 10% of wallets want their name printed. that is ~40,000 custom prints. 40,000 … 200K+ twitter followers.

the engagement has not been tested before. we have no Idea how many people will actually order a shirt.

if a person could do the entire process for one shirt every 5 minutes for 40k shirts-- that would take 6 months of round the clock non stop work.

Also, I have secured @ensmerch handle on twitter.
Any marketing, social media is all priced in with the ROI with selling over 500 shirts. That is my goal and very feasible IMO. PreSale will last about a week then full merch store comes with nice jackets, nice collared shirts etc.

For what its worth, here are just some of the reasons we chose to structure our store around our partners Shopify & Printful and why we feel it is the best solution to the questions that have been submitted thus far.

  1. Shopify’s image uploader solves the customization problem by allowing customers to upload any image they’d like to use with their shirts or other merchandise. Within minutes, a user with basic computer literacy can download their ENS avatar SVG file from any marketplace, convert their SVG to either PNG or JPG with any free online conversion tool, & upload it with just a few clicks directly to our site! Printful also allows for various text personalization options, such as embroidery, that can be used on a wide array of merchandise.

  2. Working with Shopify & Printful enables our store operate at a high level of automation and requires very little hands-on technical support. This allows us to maintain the site for basically free & focus on other aspects such as marketing via the @ENSwear Twitter account & the day-to-day customer support.

  3. Our store is already essentially complete with regards to basic functionality & will not require months of developement time. We could order a shirt today & have it in our hands within a week, given we receive the DAO & Community Working Group approved art & products. Those can be uploaded within a couple hours & we’d be able to start fulfilling orders immeadiately. Our dweb site its currently being deployed via ENSwear.eth.limo & we hope to add SIWE login capability very soon.

  4. Our industry leading partners allow for huge scalabilty, versatility, & reliability! On-demand printing will alleviate production problems from single or small batch orders & will be able to support an extremely large volume of customers, whether we receive 1 order or 1000 orders at our grand opening! With our partners, we will be able to deliver our customers the most cost effective products available & a huge range of fabric options for our garments.

We are extremely dedicated to delivering the best merchandise store possible and delivers a customer-ready store with all the above benefits, and esssentially free to maintain, anywhere else!

  • ENSwear Team :slight_smile:
1 Like

This is not necessary with direct-to-garment printing, which is how services like Printful work.

I would like to see any proposal for a merch store automate this; users should not have to conduct these manual steps. Does your proposal include this?


Our store does not currently allow full automation of SVG conversion, but we will reach out to request quotes for the additional time & labor to custom develop this feature.

In the meantime, for users who are unable to upload their own PNG or JPG file, our management team proposes to offer a white-glove service to complete this task for a nominal fee of $2.75 per image.

Here is a very informative video talking about Direct-to-Garment Printing vs Silk Screen Printing.

If anyone is curious.


:-/ Sadly my shirt got cancelled while we were testing the order flow for this swag store.

But this is what it would look like to order a griff.eth hat :smiley:

We wiould of course make the store much more beautiful than the screenshot above. See https://swag.generalmagic.io/ to get an idea.

To be honest, the break down is pretty simple, it is just one of our product people managing ENS’s shop, being active on twitter, and anywhere else we think awareness will result in purchases. This same person will also provide customer support, fixing people’s orders, relaying bug reports and feature requests to our team, and doing whatever needs to be done to make the shop a success.

We discussed the $1000/month request and we can make it an option, either $1000 a month or we can add $6000 to the original quote and provide the same service without the monthly cost.

Looking at the other bids, we are much more expensive. So I imagine we will not get the bid, that said we would LOVE to take this project on. We take pride in our work, and are confident we would make it a success. We just are not in a position where we can take the financial risk of launching a custom shop given the market conditions.

These are a few of the shops we have done:


Notice we are focused on Web3 Public Goods projects! So ENS is a natural fit.


Will there be an announcement of the selected applicant soon?

Sorry for the delay. The deadlines I set on this process may have been optimistic, but this is being actively worked on. My priority is making sure we have fully explored the options before presenting the proposal.

@accessor.eth, @5pence is working on setting up a call with you later this week.


I understand that other events had established overlap with precedence, and that is okay. I also agree about exploring options.

If another extension is being considered, we’d like the opportunity to revise our proposal slightly to include our new site being developed that will be full SIWE and be able to pull raw image metadata directly from user’s wallet so they’ll be able to use with their merchandise.


@Coltron.eth would it be possible to get an update on the status of this RFP?

TL;DR We should have our draft proposal and announcement ready next week. This will follow the snapshot --> executable proposal process.

To provide context, both @5pence and I have been meeting with those applicants we believe are viable. Throughout this process, I’ve been stressing that we achieve hyper-customizable merchandise while still providing a high-quality product. Having the ENS name on the shirt is core to what we’re doing, and if we can’t offer something that is slightly better than what someone can do on their own, there isn’t much reason to provide the hyper-customization.

Finding a store operator and merch provider that I confidently believe can deliver on these two items has been challenging. These two specifications seem to oppose one another. The hyper-customization has been a sticking point for everyone we’ve talked to for two reasons: nobody is set up for this (aside from batch orders), and there isn’t a front-end storefront solution where users input their names.

That said, we’ve narrowed it down to options that we think can provide customized merch, a crypto-native experience, and minimal hands-on management from a DAO member.


@5pence and I are negotiating terms with the tentative selectee, General Magic .

We are optimistic about General Magic based on the following factors:

  • Their team is crypto-native
  • They have been highly responsive and collaborative
  • They are willing to work with us on hyper-customization
  • There is no inventory purchase required
  • They have a demonstrated performance delivering similar stores in the crypto space

We had very thoughtful and complete submissions to review. I greatly appreciate the thought that went into the applications submitted.

Next Steps

The merch store is slated to be assigned a subgroup and dedicated multi-sig in the ecosystem for Term 2. An executable proposal specific to the Merch Store will not be necessary pending a passing budget.

We have presented General Magic to the Ecosystem working group in the July 18th call. We have requested to incorporate the store’s start-up costs (outlined in the proposal) in the upcoming term’s budget.

A target “go-live” date is in mid-September. Future updates will be provided in the Ecosystem Calls.

Edit: Added clarification