SPP2 Namespace Application

Service Provider Program Service Provider Applications
1

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1. Applicant Information

  1. Company: Namespace
  2. Website: https://namespace.ninja/
  3. Primary Address: 1namespace.eth
    • Grants address: grants.1namespace.eth
  4. Primary Contact: cap / thecap.eth
  5. Company Overview:
    • Namespace is a current ENS Service Provider focused on growing ENS through partnerships, developer integrations, and building a comprehensive suite of tools and products to streamline ENS Subnames adoption. We are a leading ENS Subname service provider and have worked with industry leaders in different industries on ENS integration.
  6. Requested Amount:
    • Basic Scope: $400,000
    • Yes, we are interested in the 2-year stream
  7. Size of team and commitment:
    • Currently 2 full-time employees + 5 part-time and contributors.
    • With this grant, there will be 9 full-time members.

2. Eligibility Confirmation

1. Company Age & Reputation

Namespace has been operational since October 2023, providing exclusively ENS services. We have been providing top-tier ENS Subname Services to clients across many different industries. Our work has mostly been focused on developers (through dev tooling/api/sdk service), while also serving the wider ENS community through the Namespace app for L1 and L2 subnames.

2. Team Experience

ENS experience:

  • Core team has 2+ years of experience building on ENS.
  • Developed ENS apps, SDKs/APIs, Widgets, Subname frames, etc.
  • Worked with clients from different industries on implementing ENS.
  • Built integrations with protocols, L2 chains, wallets, dev tooling service providers, and others.
  • Good at maximizing resources to deliver high-impact results.
  • Cap has been an ENS DAO Member & Delegate for over 2 years
  • Scribe since 2025.

Namespace founding/core team:

Cap (Full-time) – Founder & CEO

  • Leads BD, Partnerships, and Product at Namespace.
  • 10+ years of experience building products and scaling companies.
  • 7+ years in crypto as an investor, researcher, and a delegate.
  • Previously founded and ran 3 successful startups.

Arti (Full-time) – Co-founder & Lead Developer

  • Leads architecture and development at Namespace.
  • 5 years of experience in leading dev teams.
  • Former Team Lead at Adobe, worked on Adobe Experience Manager.
  • Previously led and scaled dev teams from 5 to 50 people.

Additional members (with stellar backgrounds) since January 2025:

  • Nick (part-time): DevOps Engineer
  • Urke (part-time): Back-end Dev
  • Luka (part-time): Front-end Dev
  • Nevena (part-time): BD + Growth
  • Uros (part-time): Smart contract Dev
  • Onboarding – BD and DevRel

(Staying Ahead) Not only does our core team have years of experience with ENS, but we hired back-end, front-end, and DevOps engineers (listed above) at the beginning of 2025 and trained them on everything about ENS. This ensures that when we hire them full-time, we will already have skilled individuals, eliminating the need for a major learning curve.

3. ENS Token Endorsement Requirement

We have a sponsor - @Griff. Currently, we have an in-chat written agreement, but tagging him here for confirmation. Griff has >50k ENS tokens delegated to him.

4. OFAC Sanctions Compliance

We, the Namespace, confirm that neither our organization nor any of our employees, contractors, or executive leadership are located in, or are residents of, an OFAC-sanctioned country. We further confirm that none of our business resources are derived from or routed through any country or entity that is subject to sanctions imposed by the United States (OFAC) or equivalent regulatory bodies. We pledge to remain compliant with all applicable sanctions laws and will promptly notify the ENS DAO if our status changes.

5. Multi-Year Stream Eligibility

3. Open Source Commitment

All public repos on Namespace GitHub are under the MIT license, and we are committed to progressive decentralization of our entire tech stack and the products we build.

4. Scope of Work & Budget

4.1 Basic Scope of Work

Requested amount: $400k

Overview

In 2024, we worked as a team of three people and excelled in three key areas. Now, we’re doubling down on what we do best and sharpening our focus.

  1. Subname Services – Continue being the premier Subname service provider (L1, L2, Offchain and soon Namechain subnames). Keep refining our dev tooling, SDK, web apps, simplifying subname integrations, and improving the overall quality of our products and services:

    • 1.1 Dev Portal
    • 1.2 Namespace App
    • 1.3 Namespace SDK
    • 1.4 Agents.Domains

  2. Dedicated BD Arm: Introduce a dedicated in-house BD team solely focused on increasing partnerships and developer integrations that drive both consumer and developer growth.

  3. Side Quests: 10-20% of our builder energy is put towards rapid experiments, growth hacks, and quick and fun app launches focused on growth and keeping ENS engaged with emerging trends. These initiatives boost ENS adoption, increase ENS exposure in consumer and dev circles, and unlock creative ENS subname use cases.

1. Subname Services

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As a Subname service provider, there are 4 flagship products we built and run, and will continue to focus on.

1.1 Dev Portal
1.2. Namespace App
1.3. Namespace SDK
1.4. Agents.Domains

1. 1. Dev Portal (dev.namespace.ninja)

Objectives:

  • Developer-focused app.
  • Continue providing developers with a quick, secure, and simple-to-use interface for creating, editing, and integrating Subname registrations into their projects.
  • Streamline and promote the Subname-as-a-Service model, enabling companies from different industries to integrate it into their products or offer it as a complementary service of their core service offering.

Deliverables:

  • New Features (v2 release):

    • A playground for quicker testing and integration by providing real-time code snippets
    • L1 and L2 listing support
    • Analytics and stats for each ENS name used
    • ENS-based Domain Tokenization
    • Wildcard writing (ENSIP-20) implementation

  • Ongoing Maintenance:

    • Developer assistance – client support for new and existing integrations.
    • Bug fixes, security patches, performance improvements, and infrastructure optimization.
    • Introduce SLI measurements and SLOs to have an accurate view of system performance.
    • Include external measures such as system uptime and response times, which should evolve into customer-facing SLAs.
    • Implement internal KPIs for tracking deployment frequency and Lead time for changes.
    • Create a software bill of materials to track necessary dependencies and external tooling.

Measurable Outcomes:

  • Track and report quarterly increase in:
    • Offchain Subnames created
    • Monthly resolutions
    • API keys generated and API usage
    • Offchain Primary names set
    • Domains tokenized
    • Records set and used

KPIs:

  • Implement the listed deliverables from above
  • Conservatively: 25+% quarterly growth on measurable outcomes
  • Moonshot: 500k+ offchain subnames
  • Provide usage/growth stats in mandatory Quarterly reports

1. 2. Namespace App (app.namespace.ninja)

Objectives:

  • Consumer-focused app.
  • Keep working on the Namespace App to become the central hub for minting and managing ENS onchain and offchain subnames, registrations, and records.
  • Enhance the stability and performance while increasing the number of new and recurring users.

Deliverables:

  • New Features (V2 Launch):

    • Finish V2 app (check it out)
    • Add a sponsored wallet for covering gas/minting fees
    • Split subname minting revenue or redirect it to a different wallet
    • Minting subnames with different tokens
    • Show dollar value for setting up pricing
    • Add limits and restrictions, i.e., one subname mint per wallet
    • Add more L2 chains such as Linea, Scroll, Arbitrum, and ZKsync
    • Wildcard writing (ENSIP-20) implementation

  • Ongoing Maintenance:

    • Performance improvements, bug fixes, security patches, and infrastructure optimization.
    • UI/UX: Keep improving the user interface based on user feedback
    • Introduce SLOs and KPIs, as outlined in 1.1.

Measurable Outcomes:

  • Track and report quarterly increase in:
    • L2 Resolutions
    • L2s Subnames
    • L2 Subnames used as Primary names
    • ENS widgets installed
    • Active ENS name listings
    • Number of chains supported
    • Monthly active visitors

KPIs:

  • Implement the listed deliverables from above
  • Conservatively: 25+% quarterly growth on measurable outcomes
  • Moonshot: 100k L2 subnames
  • Provide usage/growth stats in mandatory Quarterly reports

1. 3. Namespace SDK (docs.namespace.ninja)

Objectives:

  • Create a dev-friendly umbrella Namespace library for every service we offer for making Subname implementation in different apps quick and simple.

Deliverables:

  • Publish and open-source @namespacesdk/mint-manager
  • Publish and open-source @namespacesdk/indexer
  • Make the documentation more intuitive and easy to use
  • Keep the SDK up-to-date to support our new features
  • Small editorial improvements @namespace/offchain-manager

Measurable Outcomes:

  • Track and report quarterly increase in:
    • Weekly number of downloads (measured by NPM)
    • Monthly Gitbook visitors
    • Number of subnames minted through the SDK
    • Client satisfaction and testimonials
    • Contributors to the Namespace SDK public repo on GitHub
    • Reduced time to implement subname registrations via the SDK

KPIs:

  • Implement the listed Deliverables from above
  • Provide usage/growth stats in mandatory Quarterly reports

1. 4. Agents.Domains (ENS-based AI agent registry)

Read the Whitepaper.

Objective:

  • Establish Agents.Domains as the leading decentralized identity registry for AI agents, leveraging ENS as the foundation to provide sovereign, verifiable, and persistent identity for all AI agents.

Deliverables:

  • Finish the redesigned landing page and agent profiles page
  • Add a custom manifest record that will contain the IPFS hash where the agent manifest is stored (agent manifest contains information about the AI agent, mapped 1:1 to its ENS Subname)
  • Keep improving the agent manifest spec based on client feedback and feature requests
  • Continue to provide Subname infrastructure for AI agents and launchpads
  • Continue onboarding more projects to use ENS profiles for their AI agents

Measurable Outcomes:

  • Increase in:
    • Registered Subnames for AI agents
    • AI launchpad integrations
    • Usage of our registry
    • Provide usage/growth stats in mandatory Quarterly reports

KPIs:

  • Implement the listed deliverables from above
  • Conservatively: 25+% quarterly growth on measurable outcomes
  • Aiming for: 100k subnames as AI agent ENS profiles
  • Provide usage/growth stats in mandatory Quarterly reports

2. Dedicated BD Arm

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To quote jefflau.eth from frENSday: “The Success of ENS is integrations”, and we couldn’t agree more!

Similar to the relationship Etherealize has with Ethereum, we plan to create a BD department within Namespace, with the potential to evolve into the standalone BD Arm of ENS and the broader Namechain ecosystem in the future.

State of the Subname market

  • 2M ENS names, but ~70% of all ENS name registrations happen through the ENS app (just one front-end).
  • 15M Offchain subnames, but ~99% of all Offchain subnames are self-hosted infra (time/resource-intensive) and attributed to cb.id and uni.eth subnames (just two wallets).
  • 1M L2 subnames, but 99% of almost all L2 subnames came from base.eth and linea.eth (just two L2 chains).

Opportunity

The data shows a massive untapped market for offchain and L2 subname registration. The demand is evident, but the reliance on self-hosted infrastructure and a small subset of wallets and chains indicates that the process is neither scalable, easily replicable, and therefore feasible for the average dev team or company, nor is it high on the priority list. The opportunity lies in creating out-of-the-box solutions to enable in-app offchain and L2 subname registrations, backed by a dedicated BD team focused on go-to-market execution, distribution, and industry outreach!

Selling ENS is unlike traditional sales – it requires deep technical understanding, the ability to communicate its unique value proposition effectively (differs from industry to industry), and the expertise to navigate the Web3 ecosystems. With Cap’s experience in building and scaling BD and Sales teams (having previously founded and run a sales company), leveraging our network after 7 years in crypto, and hands-on involvement with ENS for 3 years, our team is uniquely positioned to drive this initiative.

Building on extensive experience from 2024 in working with many clients, Namespace is launching a dedicated in-house BD team to drive ENS adoption through strategic partnerships, developer integrations, and ENS ecosystem expansion. This team will focus on collaborating with industry leaders and working to embed ENS into their core infrastructure, products, or apps.

Objective:

  • Drive ENS subname adoption by securing high-value partnerships, expanding developer integrations, and ensuring ENS remains the most dominant naming service on the market by making sure its registration and resolution are supported everywhere.

Deliverables:

  • Form a specialized BD team focused on outreach, partnerships, and integrations
  • Drive developer adoption through integrations with dev tooling products and marketplaces
  • Foster and grow relationships with companies, developers, and dev communities
  • Identify new growth opportunities, go-to-market, and distribution strategies
  • Discover new use cases of ENS in different industries

Measurable Results:

  • Hire – 1 BDs and 1 DevRel person, led by Cap
  • Develop a CRM pipeline
  • Secure high-profile partnerships
  • Increase developer integration and support for ENS
  • Initiate and maintain conversations about ENS integration
  • Lead sourcing and generation
  • Increase Subnames minted
  • Increase the number of companies offering Subname-as-a-Service

KPIs:

  • Conservatively:
    • Identify and reach out to >100 potential clients through a strategic, relationship-driven approach – leveraging our network rather than relying on cold outreach (no aggressive and spammy DMs/Emails).
    • Aim for 20 high-value partnerships with key industry players.
    • Deploy 10 more white-label subname minting websites for clients.
    • Add Subname registrations with 3 wallets
    • Add subname registrations for 3 AI launchpads
    • Enable Subname-as-a-Service for 2 new rollups.
    • Enable ENS services on 2 dev tooling marketplaces
    • Add Subname registration with 2 games
    • Add Subname registrations for 2 payment-related apps.
    • Launch subname-as-a-service with 1 RaaS provider
    • Launch subname-as-a-service with 1 WaaS provider
    • Deploy 100+ ENS widgets across different websites
    • Reach 10,000 SDK installs, measured on NPM

Targeted industries:

We’ve been actively engaged with leaders from industries below in 2024, collaborated with some of them, and have a deep understanding of what they want, need, and find exciting about ENS.

  • Wallets and wallet-as-a-service providers
  • Payments (apps, on/off ramping, payroll services, etc.)
  • AI agents and launchpads
  • Rollup-as-a-Service providers
  • Individual L2s running a chain-wide naming service
  • Blockchain infra, tools, and service providers
  • Brands and community subnames through Subpages
  • Games (in-game usernames)
  • Identity-related tooling and apps

3. Side Quests

At Namespace, we believe in a builder culture – a culture where innovation and experimentation are encouraged and rewarded. While our core services and products are the foundation of our mission, we allocate 10-20% of our efforts to Side Quests.

Side Quests are experimental, low-risk initiatives that complement a Namespace’s core objectives by exploring new opportunities, trends, or growth strategies. These projects are designed to test ideas quickly, drive engagement, and uncover insights or value that may not be immediately apparent through the main product focus.

Whether it’s launching a small app, experimenting with a growth hack, or engaging with emerging technologies and trends, side quests provide a way to stay agile, innovative, and connected with new market opportunities without diverting resources from long-term goals.

Existing side quests

Last year, we successfully launched 3 impactful smaller projects and plan to keep working on them.

Overview:

  1. Subname Frames: allows subname registrations through Farcaster frames from any name; our frames generated more than 7,000 subnames.
  2. ENS Widget: allows anyone to sell subnames from their own website – currently, there are more than 115 websites with the ENS widget installed and issuing subnames.
  3. Subpages: white-label solutions allowing devs to quickly deploy a customizable website with subname minting already embedded – currently, 5 active Subpages (OP Punks, SheFi, PizzaDAO, StaysOn.eth, Nektar)

Deliverables:

  • Subname Frames: build a new frame that lets all Farcaster users name their newly launched native Farcaster wallets.
  • ENS Widget: make it more configurable (new layout and design options – the most requested feature by far).
  • Subpages: continue to improve, add more features, and continue to deploy them for communities.

Measurable Outcomes:

  • Frames: Deploy 10 more frames for companies or communities.
  • ENS Widget: Integrate the widget with 50 more websites.
  • Subpages: Deploy 10 more Subpages for high-profile brands and communities.

Planned

ENS AI CEO

Objective:

  • A fun, engaging, and chatty AI agent on Warpcast and X, designed to educate, entertain, and assist users with ENS-related questions. It boosts ENS visibility, fosters interactions and cultural relevance, and delivers helpful (and occasionally spicy) responses with a playful yet insightful touch.

Deliverables:

  • Conceptualize and design the AI agent profile
  • Deploy the agent on X and Warpcast
  • Increasing ENS brand awareness
  • Fine-tune, train, improve

Measurable Outcomes + KPIs:

  • 1,000 Twitter and Warpcast followers
  • 500 comments and replies
  • 500 posts on social media
  • 1M total impressions
  • Increased ENS brand awareness

A la carte

  • Host ENS event: ENS event for ETHBelgrade (see last year’s event)
  • ENS advocacy at conferences: ETHPrague, ethCC, Devcon, and more.
  • Livestreams and Interviews – after a very successful Livestream recently, I decided to try and do them more regularly. This requires no extra effort on my part—I already live and breathe ENS.
  • Focus would be on: ENS, partnerships and integrations, DAOs, Ecosystem, Digital Identity.

Budget

  • Asking for a $400k budget to cover development costs, salaries for 9 people, operational expenses, and infrastructure costs.

4.3 Second Year Stream Scope of Work

For a second-year stream, we plan on continuing to run our core Subname service offerings, which include Namespace App, Namespace Dev Portal, and SDK. We’ll keep improving and iterating on these products, making them better in every way possible based on feedback and the needs of the ever-evolving market.

However, we believe that the crypto landscape changes so fast that a 2-year commitment to certain features or strategies is almost impossible. As the space evolves, we need to stay agile and adjust our development strategy accordingly. That means our focus may shift based on external circumstances.

That said, we’ll certainly continue our work with Subnames, ensuring their growth and adoption. Additionally, we’ll keep exploring ways to integrate AI agents into the ecosystem, as this remains a key area of interest. And we will certainly play the key role in bringing more partnerships and integrations, driving ENS adoption through different means, and solidifying ENS as everyone’s go-to naming service in Web3. These are foundational pillars that will remain central to our strategy.

Overall, we’re here to keep building and innovating for ENS, always prioritizing the clients and market needs, embracing new challenges, and staying committed to growing ENS adoption to the best of our abilities.

5. Past Achievements & Additional Information

Existing Service Providers from 2024

  • Twitter thread summary of our 2024 highlights.
  • 2024 grant size: $200k
  • Below are the results of our 3-person team (2 devs + 1 product/BD person)
  • Since January 2025, we’ve hired 4 more people to help us with the workload

Dev Work

Some of the cool stuff we shipped as Service Providers:

  • Namespace app: app.namespace.ninja – consumer-facing, user-friendly app for minting and managing subnames on L1 and L2s.
  • Dev portal: dev.namespace.ninja – a dev-focused web app for managing offchain subnames and integrating subname registrations in apps with ease.
  • Docs and SDK: docs.namespace.ninja – a library for developers to programmatically control and easily plug in subname management and registrations into their apps.
  • Subpages: github.com/thenamespace/subpages – white-label solution for brands and communities to easily launch websites with subname minting embedded, using customizable, ready-made templates.
  • ENS Widget ENS Widget | Namespace – allows anyone to sell subnames from their own website or blog.
  • Farcaster Frames Farcaster Frames | Namespace – allows subname minting through the Farcaster frame for all ENS names.
  • Web3js plugin: github.com/thenamespace/web3-plugin-ens – ENS name registration, record management, and resolution
  • L1 &L2 subnames: infra for listing and minting Subnames Base and Optimism with a lot of features.
  • Offchain Subnames: The most secure and scalable Infrastructure for Offchain subnames.
  • Offchain API (merging with NamespaceSDK/Offchain-manager) – API endpoints for creating and managing offchain subnames.
See a full Feature List for each app here.

1. Namespace App

Features:

  • Search and register ENS names or subnames
  • List an ENS name and issue subnames
  • Sell, rent, or gift subnames
  • Customize price based on characters or length
  • Whitelist wallets for eligibility or free minting
  • Token-gate minting subnames with ERC 20/721/1155 tokens
  • Reserve/blacklist subnames from being minted

2. Dev portal

Features:

  • Create and maangin offchain subnames
  • Create API keys for easy integration
  • Edit and manage subname records
  • Update to Hybrid resolver contract

3. SDK

Features:

  • Programmatically manage and issue subnames on L1, L2, or offchain.
  • Easy plug-in subname registration in apps in no time.
  • 3 lightweight libraries - Offchain manager, Indexer manager, and (soon) Mint Manager.

BD Work

Below are only Subname integrations we did, are doing, or plan to do. We are not including BD efforts that resulted in custom ENS implementation or enabling ENS resolution for names and avatars. Although it might have been initiated by us through our outreach and advocacy, it’s unfair to take credit.

Partnerships:

Dev Integrations (subname-as-a-service):

Scheduled:

In the works:

Initiated moonshots, but fell through or were put on pause due to bigger scopes and a lack of resources:

CRM pipeline overview (in numbers):

Leads Prepping Contacted Negotiating In Progress Won
54 6 14 16 9 17

Industries we researched, worked with, or talked to leaders from:

  • Wallets, games, RaaS providers, L2 chains, Blockchain infra, tools, & service providers, AI agents, and Launchpads, Payment apps/providers, WaaS providers, Web3 communities, Identity-related apps, and individuals interested in Subname projects.

  • Research report: ENS Lessons from the trenches.

Stats and numbers

  • Total Subnames: ~35,000
  • L2 subnames: ~2,000
  • Offchain subnames: ~33,000
  • ENS Widgets: 115
  • Frames: 19
  • Total NPM libraries installs: >2,000 (and growing)
  • Subnames minted via frames: ~7,000
  • API keys created: 69
  • Social media impressions on ENS content: 1M (Namespace+Cap)
  • Loom Demos and tutorials: 10
  • Views: 1,000+
  • Livestream: >500 views (YouTube + X)
  • Blog posts: 9

By the end of the year, we expect a lot of subnames to be created through wallets, payment companies, rollups, AI agents, and launchpads, which is the global KPI we measure as the indicator of our success.

Bonus Work

Endorsements, testimonials, and some nice words

Just a few endorsements, client testimonials, and some nice words said about Namespace.

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6. Video Introduction (≤ 5 minutes)

7. Conflict Of Interest Statement

We have no conflicts of interest to report.

13 Likes
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gm @cap!

Thank you for submitting your application for the ENS Service Provider Program, Season 2. After review, we are pleased to confirm that your application meets the eligibility criteria as outlined in the program design.

We look forward to seeing you in the running for SPP2!

Metagov Stewards

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YES! I would proudly sponsor Namespace!

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We decided to remove the Extended scope budget from our application.

We also put together this thread to highlight our key achievements and contributions in 2024 – not as detailed as the application above, but a lot easier for delegates to go through and get the full picture.