Summary
For five million USDC, ENS gains meaningful revenue decentralization and deep integration of ENS-native TLDs through a proven operator. This is a clear strategic win for the ENS DAO.
ENS-Native TLDs
Making TLDs fully ENS-integrated is critical to ENS becoming the global identity standard. Article IV of the ENS Constitution states:
ENS integrates with the global namespace
There is no stronger embodiment of this principle than bringing TLDs onchain.
Revenue Decentralization
For the quarter ending March 31, 2025, 18% of ENS DAO revenue came from the endowment. Using the midpoint of the $1.25 million projection, this would raise non-protocol revenue to 23%. This materially strengthens ENS’s long-term sustainability.
Great to see such a thoughtful and forward-looking proposal. Thank you.