Temperature Check: LAT.ETH Cultural Defense Initiative - 1000 Latino Identities Through Latin Dance in the Balkans

:earth_africa: Cultural Defense Mission: Advancing ENS Adoption Among Latinos Across the Balkans Through Latin Dance

LAT.ETH Cultural Defense Initiative (led by imrulo.eth) proposes advancing ENS adoption among the entire Latino community across the Balkans through interactive Latin dance workshops, starting with Serbia as our pilot region. We will use Latin dance (salsa, reggaetĂłn, bachata, merengue) as the cultural entry point to preserve Spanish language and Latino identity through ENS (.eth) adoption, with a clear expansion strategy to other Balkan countries.

:dart: What Makes This Special

  • Regional Adoption Strategy: Starting in Serbia, expanding to all Balkan countries
  • Cultural Defense Mission: Defending Spanish language and Latino identity through blockchain
  • Ambitious Scale: 20 events over 5 months, 1000 new ENS users in Serbia
  • Progressive Funding: Cultural milestone-based unlock system (3,000 USDC per month)
  • POAP Integration: Cultural recognition tokens for participation
  • LAT.ETH Identity: Cultural, historical, and identity domain for Latino community
  • Scalable Model: Serbia as pilot, then expansion to Croatia, Bosnia, Montenegro, Albania, Macedonia, Kosovo

:moneybag: Budget Request: 15,000 USDC (Progressive Funding)

Cultural Milestone Unlock System (Serbia Pilot)

Cultural Milestone Events Participants Funding Unlock
Month 1 4 events 200 Latino identities 3,000 USDC
Month 2 8 events 400 Latino identities 3,000 USDC
Month 3 12 events 600 Latino identities 3,000 USDC
Month 4 16 events 800 Latino identities 3,000 USDC
Month 5 20 events 1000 Latino identities 3,000 USDC

:earth_africa: Future Expansion: After Serbia success, expand to Croatia, Bosnia, Montenegro, Albania, Macedonia, Kosovo


:dancer: Event Structure: Latin Dance + ENS Onboarding

Cultural Integration Approach

  1. Latin Dance Workshops: Salsa, ReggaetĂłn, Bachata, Merengue
  2. Cultural Connection: Spanish language and Latino heritage celebration
  3. ENS Education: Blockchain basics and web3 introduction
  4. LAT.ETH Onboarding: Free subdomain claiming (e.g., maria.lat.eth)
  5. POAP Recognition: Cultural participation tokens

Why LAT.ETH Matters: Cultural Identity Revolution

LAT.ETH is not just any subdomain - it represents:

  • LATino: Individual Latino identity
  • LATinoamĂ©rica: Latin American heritage
  • LATina: Latina feminine identity
  • LATinos: Latino masculine identity
  • LATinas: Latina feminine identity

When someone claims maria.lat.eth:

  • They’re claiming their cultural identity in the digital world
  • They’re defending their Spanish language heritage
  • They’re creating a permanent digital identity (no expiration date)
  • They’re paying zero dollars for their cultural identity

:star2: ENS DAO Alignment

Perfect Fit for Public Goods Working Group

  • User Onboarding: Bringing 1000 Spanish speakers to ENS ecosystem in Serbia
  • Regional Expansion: Pilot in Serbia, then expand to 6 more Balkan countries
  • Global Accessibility: Expanding to underrepresented regions (Balkans)
  • Cultural Diversity: Defending Spanish language and Latino identity through web3
  • Public Good: Cultural preservation as a public good for the ENS ecosystem
  • Scalable Model: Replicable approach for other regions worldwide

Measurable Impact

  • 1000 new ENS users preserving Latino heritage in Serbia
  • 1000+ cultural identity subdomains under LAT.ETH
  • Cultural community building in Serbia (pilot region)
  • Spanish language preservation through blockchain technology
  • Scalable model for expansion to 6 additional Balkan countries
  • Regional Latino ENS network across the Balkans

:handshake: Community Feedback Requested

Questions for ENS DAO Community:

  1. Cultural Approach: Does the cultural defense mission align with ENS DAO values?
  2. Progressive Funding: Is the milestone-based unlock system appropriate?
  3. Scale & Impact: Is 1000 new ENS users in Serbia a meaningful contribution?
  4. Regional Strategy: Does the Serbia-first approach with Balkan expansion make sense?
  5. Cultural Integration: How can we better integrate Latino cultural expression with ENS adoption?
  6. Expansion Timeline: What’s the ideal timeline for expanding to other Balkan countries?

:books: Complete Documentation

Repository: GitHub - imrulo/lat.eth

Essential Documents:

  • Main Proposal: /docs/main-proposal.md - Complete cultural defense grant application
  • Budget Details: /budgets/detailed-budget.md - 15,000 USDC breakdown
  • Risk Assessment: /docs/risk-assessment.md - Comprehensive risk analysis
  • POAP Integration: /docs/poap-integration.md - Cultural recognition strategy

:telephone_receiver: Contact & Next Steps

Initiative: LAT.ETH Cultural Defense Initiative
Lead: imrulo.eth (Ruslán Ferrales)
Repository: GitHub - imrulo/lat.eth

Ready to proceed with formal proposal based on community feedback.


:earth_africa: “Evangelizing ENS to Latinos Across the Balkans Through Latin Dance - Starting with Serbia”


This proposal represents a revolutionary approach to regional ENS evangelization that combines Latin dance with blockchain technology to defend Spanish language and Latino identity across the Balkans, starting with Serbia as our pilot region.

1 Like

Thank you for sharing this - the PG category and PG funding is meant to support foundational public goods in the Ethereum and web3 ecosystems and is not ENS focused. Our funding aims to empower projects that have demonstrated exceptional usefulness and impact for developers and users alike. We mainly focus on infrastructure, tooling, or educational resources with broad impact across the ecosystem.

Since the focus of this initiative seems to be geared specifically towards ENS adoption, a better suited category is the ENS Ecosystem one.

1 Like

Hi - Donnie here, ecosystem steward and grants manager, thanks for posting.

The ecosystem team administers grants that are designed to support projects and developers contributing to the ENS ecosystem, with a strong bias towards technically oriented projects.

Additionally, grant funding is done retroactively based on value created for the ecosystem. This is usually demonstrated by historical usage and/or novel use cases. You can find more here: Term 6 Grants - Summary

While this doesn’t fit the criteria for an ecosystem grant, recommend follow process for submitting a DAO proposal: Process of Submitting a Proposal | ENS Docs

1 Like

@simona_pop @don.nie Thanks so much for your feedback! I realize I didn’t fully explain the main goal of the LAT.ETH Cultural Defense Initiative.

The project is primarily educational: we want to introduce the Latin American community in the Balkans to Ethereum, blockchain, and the ENS ecosystem.
Dance and music are the cultural hook to engage people who otherwise wouldn’t be interested in technical topics.

Here’s how a typical event works:

  1. Dance & Music – Salsa, bachata, Latin rhythms to attract participants.

  2. Educational Intro – Simple explanations of blockchain, Ethereum, and ENS.

  3. Wallet Setup – Participants create a MetaMask wallet (Google login for simplicity).

  4. ENS Identity – Each attendee receives a free .lat.eth subdomain, giving them a digital identity.

  5. POAP Issuance – Linked to their ENS identity, so they experience a real blockchain transaction easily.

  6. Celebration – The event ends with a social, cultural celebration.

This way, the dance is the gateway, but the real outcome is adoption: new wallets, ENS subdomains, and engagement with the blockchain ecosystem, all while preserving Latino cultural identity.

Happy to share more details or visuals if that helps clarify further!

Note: The pilot events are in Serbia (months 1–5), with 1,000 new frENS expected. After month 5, this model is fully replicable across other Balkan countries: Croatia, Bosnia, Montenegro, Albania, Macedonia, and Kosovo.